Factors influencing customers' loyalty of mobile service provider among generation Y

Mobile phones are often known as a medium of self-expression and individuality for the younger generation. Generation Y is an important target market for mobile phone service providers. In the Jordanian market, the mobile phone service providers are facing a very competitive environment and many stu...

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Bibliographic Details
Main Author: Al-Refai, Abdalla Nayef Saleh
Format: Thesis
Language:eng
eng
Published: 2015
Subjects:
Online Access:https://etd.uum.edu.my/5392/1/s93937.pdf
https://etd.uum.edu.my/5392/2/Permission%20to%20deposit%20to%20UUM%20etd%20system.pdf
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