Antecedents and consequences of female consumer's attitude and lifestyle in facial care market
Evaluation of ethical marketing practices of businesses from a consumer perspective has often been prescribed as an international research direction, more particularly for the developing economies. In accordance with the above, this consumer study based in Malaysia investigated the antecedents and...
Saved in:
Main Author: | Kumar, Pranav |
---|---|
Format: | Thesis |
Language: | eng eng |
Published: |
2015
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/5427/1/s93568.pdf https://etd.uum.edu.my/5427/2/s93568_abstract.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The relationship between marketing mix, healthy lifestyle and the
consumption patterns of healthy food among Malaysian consumers
by: Djermani, Farouk
Published: (2020) -
Propensity to purchase organic food: its antecedents and consequences on actual purchase behavior
by: Khairul Nizam, Mahmud
Published: (2021) -
Business strategy influence of facebook online apparel retailers on consumers' attitude (focus on School of Business Management female postgraduate students)
by: Nurul Nadhrah, Hasni
Published: (2016) -
The factors influencing purchase intention of cosmetic products among female consumers in Petaling Jaya
by: Nofri, Yanti
Published: (2019) -
The contributing factors to brand attitude among consumers
by: Ahmad Faizal, Iberahim
Published: (2015)