Antecedents and consequences of female consumer's attitude and lifestyle in facial care market

Antecedents and consequences of female consumer's attitude and lifestyle in facial care market

Evaluation of ethical marketing practices of businesses from a consumer perspective has often been prescribed as an international research direction, more particularly for the developing economies. In accordance with the above, this consumer study based in Malaysia investigated the antecedents and...

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書目詳細資料
主要作者:	Kumar, Pranav
格式:	Thesis
語言:	eng eng
出版:	2015
主題:	HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/5427/1/s93568.pdf https://etd.uum.edu.my/5427/2/s93568_abstract.pdf
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