The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd

The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd

Today, Corporate Social Responsibility (CSR) over the couple of years expands its consciousness in the public as a complete motivating stakeholder‟s element and achieved eminence on the corporate strategic schema. Therefore, an intricate confront for companies is to build a business deliberate for C...

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Main Author: Hemalatha, Selvarathunam
Format: Thesis
Language:eng
eng
Published: 2015
Subjects:
HD28-70 Management
Industrial Management
Online Access:https://etd.uum.edu.my/5482/1/s815440_01.pdf
https://etd.uum.edu.my/5482/2/s815440_02.pdf
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id my-uum-etd.5482
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Azmi, Ruzita
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Hemalatha, Selvarathunam
The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd
description Today, Corporate Social Responsibility (CSR) over the couple of years expands its consciousness in the public as a complete motivating stakeholder‟s element and achieved eminence on the corporate strategic schema. Therefore, an intricate confront for companies is to build a business deliberate for CSR, protecting the fresh investments through affirmative benefits to the company. Between, numerous firms nowadays view CSR as a secluded pricey activity which separated from core business. The fundamental of this master thesis is to explore the perceptions of stakeholders (shareholder, employee and customer) on CSR in logistic industry at Malaysia. The researcher has outlined PKT Logistics Group Sdn Bhd- Malaysia (PKT) firm in order to investigate about this issue. The principle objective of this research is determine stakeholders‟ perception towards CSR influencing the firm as well as developing new CSR model according to stakeholders‟ perception and expectation. The data was collected from stakeholders of PKT via interview section. Overall this study discovers the linkages between Stakeholder, CSR and Business Ethics and Competitive Advantage. These studies present groundwork for future research and recognize numerous vital suggestions for the corporate leaders to deem in terms of CSR venture within their business portfolio
format Thesis
qualification_name masters
qualification_level Master's degree
author Hemalatha, Selvarathunam
author_facet Hemalatha, Selvarathunam
author_sort Hemalatha, Selvarathunam
title The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd
title_short The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd
title_full The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd
title_fullStr The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd
title_full_unstemmed The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd
title_sort perception of stakeholders on corporate social responsibility: the case study of pkt logistics group sdn bhd
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2015
url https://etd.uum.edu.my/5482/1/s815440_01.pdf
https://etd.uum.edu.my/5482/2/s815440_02.pdf
_version_ 1747827937334263808
spelling my-uum-etd.54822021-03-18T08:08:46Z The perception of stakeholders on corporate social responsibility: The case study of PKT Logistics Group Sdn Bhd 2015 Hemalatha, Selvarathunam Azmi, Ruzita Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD28-70 Management. Industrial Management Today, Corporate Social Responsibility (CSR) over the couple of years expands its consciousness in the public as a complete motivating stakeholder‟s element and achieved eminence on the corporate strategic schema. Therefore, an intricate confront for companies is to build a business deliberate for CSR, protecting the fresh investments through affirmative benefits to the company. Between, numerous firms nowadays view CSR as a secluded pricey activity which separated from core business. The fundamental of this master thesis is to explore the perceptions of stakeholders (shareholder, employee and customer) on CSR in logistic industry at Malaysia. The researcher has outlined PKT Logistics Group Sdn Bhd- Malaysia (PKT) firm in order to investigate about this issue. The principle objective of this research is determine stakeholders‟ perception towards CSR influencing the firm as well as developing new CSR model according to stakeholders‟ perception and expectation. The data was collected from stakeholders of PKT via interview section. Overall this study discovers the linkages between Stakeholder, CSR and Business Ethics and Competitive Advantage. These studies present groundwork for future research and recognize numerous vital suggestions for the corporate leaders to deem in terms of CSR venture within their business portfolio 2015 Thesis https://etd.uum.edu.my/5482/ https://etd.uum.edu.my/5482/1/s815440_01.pdf text eng public https://etd.uum.edu.my/5482/2/s815440_02.pdf text eng public masters masters Universiti Utara Malaysia Ahmad, K. (2003), The challenge of global capitalism in John H. 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