The effect of celebrity endorsement effectiveness on consumers' attitude towards advertisement and purchase intention
This study attempts to study the association between the consumers’ attitude towards advertisement and the intention to purchase the product that being advertisement. The variable is the celebrity endorsement variables namely attractiveness, trustworthiness and expertise of the model in the print a...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/5485/1/s810980_01.pdf https://etd.uum.edu.my/5485/2/s810980_02.pdf |
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