Kecenderungan keusahawanan sosial dalam kalangan pelajar Universiti Utara Malaysia

This study aimed to exploresocial entrepreneurial intention among Universiti Utara Malaysia (UUM) students. There are five objectives of this study, namely: (1) to determinethe level of social entrepreneurial intention among UUM student; (2) to examine the level of attitude, social norm, perceived...

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Main Author:	Nor Syakira, Kasim
Format:	Thesis
Language:	eng eng
Published:	2015
Subjects:	HB615-715 Entrepreneurship Risk and uncertainty Property
Online Access:	https://etd.uum.edu.my/5508/9/s811076_01.pdf https://etd.uum.edu.my/5508/2/s811076_02.pdf
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id	my-uum-etd.5508
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mohamad, Armanurah
topic	HB615-715 Entrepreneurship Risk and uncertainty Property
spellingShingle	HB615-715 Entrepreneurship Risk and uncertainty Property Nor Syakira, Kasim Kecenderungan keusahawanan sosial dalam kalangan pelajar Universiti Utara Malaysia
description	This study aimed to exploresocial entrepreneurial intention among Universiti Utara Malaysia (UUM) students. There are five objectives of this study, namely: (1) to determinethe level of social entrepreneurial intention among UUM student; (2) to examine the level of attitude, social norm, perceived behavioural control on social entrepreneurship among UWM students; (3) to identify social entrepreneurship differences based on demographic factors; (4) to identify relationship between attitude, social norm and perceived behavioral control on social entrepreneurship towards social entrepreneurial intention; (5) to identified influence of attitude, social norm and perceived behavioral control on social entrepreneurship towards social entrepreneurial intention. The Theory of Planned Behavior (Ajzen, 1991) was used as the basis for the study. This study used quantitative approach with survey method and questionnaire was used for data collection. The sample consisted of 385 undergraduate students at UUM. The findings showed that the levels of social entrepreneurial intention, social norm, and perceive behavior control among ULTM students were moderately high, except for attitude which was at the high level. This study also showed differences in social entrepreneurial intention based on participation in entrepreneurship courses in UUM, family background in voluntary activity and students experience as a voluntary. However, there was no significant difference in social entrepreneurial intention based on close family background in business. Pearson correlation analysis showed a significant relationship between attitudes, perceived behavioral control on social entrepreneurship, and social norms toward social entrepreneurial intention. Multiple regression analysis also showed that the attitude has the highest influence on the social entrepreneurial intention, followed by the social norm and perceived behavioral control on social entrepreneurship. The implications of this research is that, in order to inculcate and increase social entrepreneurial intention among university students, the university should take into consideration the factor of attitude, social norm and perceived control behavior on social entrepreneurship while enhancing social entrepreneurial activities that can be attended by students.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Nor Syakira, Kasim
author_facet	Nor Syakira, Kasim
author_sort	Nor Syakira, Kasim
title	Kecenderungan keusahawanan sosial dalam kalangan pelajar Universiti Utara Malaysia
title_short	Kecenderungan keusahawanan sosial dalam kalangan pelajar Universiti Utara Malaysia
title_full	Kecenderungan keusahawanan sosial dalam kalangan pelajar Universiti Utara Malaysia
title_fullStr	Kecenderungan keusahawanan sosial dalam kalangan pelajar Universiti Utara Malaysia
title_full_unstemmed	Kecenderungan keusahawanan sosial dalam kalangan pelajar Universiti Utara Malaysia
title_sort	kecenderungan keusahawanan sosial dalam kalangan pelajar universiti utara malaysia
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2015
url	https://etd.uum.edu.my/5508/9/s811076_01.pdf https://etd.uum.edu.my/5508/2/s811076_02.pdf
_version_	1747827942710312960
spelling	my-uum-etd.55082021-04-04T08:12:52Z Kecenderungan keusahawanan sosial dalam kalangan pelajar Universiti Utara Malaysia 2015 Nor Syakira, Kasim Mohamad, Armanurah School of Business Management School of Business Management HB615-715 Entrepreneurship. Risk and uncertainty. Property This study aimed to exploresocial entrepreneurial intention among Universiti Utara Malaysia (UUM) students. There are five objectives of this study, namely: (1) to determinethe level of social entrepreneurial intention among UUM student; (2) to examine the level of attitude, social norm, perceived behavioural control on social entrepreneurship among UWM students; (3) to identify social entrepreneurship differences based on demographic factors; (4) to identify relationship between attitude, social norm and perceived behavioral control on social entrepreneurship towards social entrepreneurial intention; (5) to identified influence of attitude, social norm and perceived behavioral control on social entrepreneurship towards social entrepreneurial intention. The Theory of Planned Behavior (Ajzen, 1991) was used as the basis for the study. This study used quantitative approach with survey method and questionnaire was used for data collection. The sample consisted of 385 undergraduate students at UUM. The findings showed that the levels of social entrepreneurial intention, social norm, and perceive behavior control among ULTM students were moderately high, except for attitude which was at the high level. This study also showed differences in social entrepreneurial intention based on participation in entrepreneurship courses in UUM, family background in voluntary activity and students experience as a voluntary. However, there was no significant difference in social entrepreneurial intention based on close family background in business. Pearson correlation analysis showed a significant relationship between attitudes, perceived behavioral control on social entrepreneurship, and social norms toward social entrepreneurial intention. Multiple regression analysis also showed that the attitude has the highest influence on the social entrepreneurial intention, followed by the social norm and perceived behavioral control on social entrepreneurship. The implications of this research is that, in order to inculcate and increase social entrepreneurial intention among university students, the university should take into consideration the factor of attitude, social norm and perceived control behavior on social entrepreneurship while enhancing social entrepreneurial activities that can be attended by students. 2015 Thesis https://etd.uum.edu.my/5508/ https://etd.uum.edu.my/5508/9/s811076_01.pdf text eng public https://etd.uum.edu.my/5508/2/s811076_02.pdf text eng public masters masters Universiti Utara Malaysia Alain, F & Francisco,L.(2014). The future of research on entrepreneurial intentions. Journal of Business Research, 663-666 Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. Ajzen, I. (2001). Nature and operation of attitudes. Annual Review of Psychology, 52(1), 27-58. Ajzen, I. (2002a). 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Kecenderungan keusahawanan sosial dalam kalangan pelajar Universiti Utara Malaysia

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