Examining the impact of factors that influence Universiti Utara Malaysia students' intention to enroll in Master of Business Administration

Examining the impact of factors that influence Universiti Utara Malaysia students' intention to enroll in Master of Business Administration

Development in business and administration area continues to get much attention from the government, higher educational institutions, and larger organizations. Higher educational institutions in Malaysia either private or public continue to offer Master of Business Administration program in order to...

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Main Author: Darwina, Ab. Rahman
Format: Thesis
Language:eng
eng
Published: 2015
Subjects:
LB2300 Higher Education
Online Access:https://etd.uum.edu.my/5514/1/s816914_01.pdf
https://etd.uum.edu.my/5514/2/s816914_02.pdf
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id my-uum-etd.5514
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Sulaiman, Yaty
Shahzad, Arfan
topic LB2300 Higher Education
spellingShingle LB2300 Higher Education
Darwina, Ab. Rahman
Examining the impact of factors that influence Universiti Utara Malaysia students' intention to enroll in Master of Business Administration
description Development in business and administration area continues to get much attention from the government, higher educational institutions, and larger organizations. Higher educational institutions in Malaysia either private or public continue to offer Master of Business Administration program in order to produce a quality human resource in the field. This is based on the marketable of this program, high demand and job diversity associated with Business Administration. This study aims to examine the student’s intention to enroll in Master of Business Administration (MBA) program offered by Universiti Utara Malaysia (UUM). A survey involved students who enrolled in Bachelor of Business Administration with Honours (BBAHons) and 302 respondents was carried out. In addition, there are six main factors include personal factor, parental support, financial aids, job opportunities, quality of program and cost were used to help the researcher to find is there a relationship between selected factors that influence students’ intention to enroll in MBA program. A structured question was designed where the data were analyzed by SMARTPLS program to examine the relationship between selected factors and intention to enroll in MBA program. Results showed that personal factors, parental support, financial aids and job opportunities are significantly important determinants to predict student’s intention to enroll in MBA program whereas quality of program and cost are not significantly important determinants to predict student’s intention to enroll in MBA program
format Thesis
qualification_name masters
qualification_level Master's degree
author Darwina, Ab. Rahman
author_facet Darwina, Ab. Rahman
author_sort Darwina, Ab. Rahman
title Examining the impact of factors that influence Universiti Utara Malaysia students' intention to enroll in Master of Business Administration
title_short Examining the impact of factors that influence Universiti Utara Malaysia students' intention to enroll in Master of Business Administration
title_full Examining the impact of factors that influence Universiti Utara Malaysia students' intention to enroll in Master of Business Administration
title_fullStr Examining the impact of factors that influence Universiti Utara Malaysia students' intention to enroll in Master of Business Administration
title_full_unstemmed Examining the impact of factors that influence Universiti Utara Malaysia students' intention to enroll in Master of Business Administration
title_sort examining the impact of factors that influence universiti utara malaysia students' intention to enroll in master of business administration
granting_institution Universiti Utara Malaysia
granting_department School of Business Management
publishDate 2015
url https://etd.uum.edu.my/5514/1/s816914_01.pdf
https://etd.uum.edu.my/5514/2/s816914_02.pdf
_version_ 1747827944234942464
spelling my-uum-etd.55142021-03-18T06:38:35Z Examining the impact of factors that influence Universiti Utara Malaysia students' intention to enroll in Master of Business Administration 2015 Darwina, Ab. Rahman Sulaiman, Yaty Shahzad, Arfan School of Business Management Othman Yeop Abdullah Graduate School of Business LB2300 Higher Education Development in business and administration area continues to get much attention from the government, higher educational institutions, and larger organizations. Higher educational institutions in Malaysia either private or public continue to offer Master of Business Administration program in order to produce a quality human resource in the field. This is based on the marketable of this program, high demand and job diversity associated with Business Administration. This study aims to examine the student’s intention to enroll in Master of Business Administration (MBA) program offered by Universiti Utara Malaysia (UUM). A survey involved students who enrolled in Bachelor of Business Administration with Honours (BBAHons) and 302 respondents was carried out. In addition, there are six main factors include personal factor, parental support, financial aids, job opportunities, quality of program and cost were used to help the researcher to find is there a relationship between selected factors that influence students’ intention to enroll in MBA program. A structured question was designed where the data were analyzed by SMARTPLS program to examine the relationship between selected factors and intention to enroll in MBA program. Results showed that personal factors, parental support, financial aids and job opportunities are significantly important determinants to predict student’s intention to enroll in MBA program whereas quality of program and cost are not significantly important determinants to predict student’s intention to enroll in MBA program 2015 Thesis https://etd.uum.edu.my/5514/ https://etd.uum.edu.my/5514/1/s816914_01.pdf text eng public https://etd.uum.edu.my/5514/2/s816914_02.pdf text eng public masters masters Universiti Utara Malaysia Adams, S. J., L J. Pryor, and S. L. Adams. Attraction and retention of high –aptitude students in accounting: An exploratory longitudinal study. Issues in Accounting Education (August 1994). Pp. 45-58. Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckman (Eds.), Actioncontrol: From cognition to behavior (pp. 11–39). Heidelberg, Germany: Springer. Ajzen, I., & Fishbein, M. (1980). 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