The contributing factors to brand attitude among consumers
Brand attitude is one of the importance parts in order to survival of the company. In particular, this study intends to study on the association and influence or brand attitude among consumers. Thus this study investigates the association of the independent variables namely: (i) advertisement attr...
محفوظ في:
المؤلف الرئيسي: | Ahmad Faizal, Iberahim |
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التنسيق: | أطروحة |
اللغة: | eng eng |
منشور في: |
2015
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الموضوعات: | |
الوصول للمادة أونلاين: | https://etd.uum.edu.my/5530/1/s810908_01.pdf https://etd.uum.edu.my/5530/2/s810908_02.pdf |
الوسوم: |
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