Factor affecting University students’ brand loyalty towards foreign brand beauty and skin care product
It is normally argued that consumers become loyal to a particular brand based on their perception toward the brands itself. As a result, there is growing evidence that adopting a brand perception positively influences consumers‟ brand loyalty. To date, however, this research aims to investigate the...
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Main Author: | Nurul Nadia Ashikin, Japeri |
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Format: | Thesis |
Language: | eng eng |
Published: |
2015
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Subjects: | |
Online Access: | https://etd.uum.edu.my/5678/1/s815346_01.pdf https://etd.uum.edu.my/5678/2/s815346_02.pdf |
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