The effects of cultural values, materialism and religiosity on conspicuous consumption

Conspicuous consumption behaviour had been studied primarily in Western countries long time ago. Research on conspicuous which normally associated with luxury products focused on adult consumers only. However, luxury goods purchases are becoming an emergent phenomenon in most Asian countries especia...

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主要作者:	Wan Nurisma Ayu, Wan Ismail
格式:	Thesis
語言:	eng eng
出版:	2015
主題:	HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/5693/1/s91671_01.pdf https://etd.uum.edu.my/5693/2/s91671_02.pdf
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id	my-uum-etd.5693
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Zakaria, Norhayati Abdul Talib, Asmat Nizam
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Wan Nurisma Ayu, Wan Ismail The effects of cultural values, materialism and religiosity on conspicuous consumption
description	Conspicuous consumption behaviour had been studied primarily in Western countries long time ago. Research on conspicuous which normally associated with luxury products focused on adult consumers only. However, luxury goods purchases are becoming an emergent phenomenon in most Asian countries especial.ly among young consumers. Luxury consumers are no longer restricted to the affluent consumers, but also appeared in all classes of people including a new generation of young people. People who cannot really afford to buy luxury products may also be engaged in doing so. Therefore, the purpose of this study is to examine the influence of values on conspicuous consumption behaviour, specifically, the influence of values orientation (i.e. cultural values, material values and religiosity) on the Generation Y consumers. A total of 262 respondents were included in the data analysis, in which the multiple regression analysis was performed to examine the relationships among the constructs. The findings indicated that values orientation plays a key role in determining conspicuous consumption behaviour. This study also accounts for the mediating effect of attitude toward luxury brands. Attitude toward luxury brand was shown to be significant to mediate cultural values and religiosity on conspicuous consumption except for material values were found to have insignificant relationship with the mediating variable.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Wan Nurisma Ayu, Wan Ismail
author_facet	Wan Nurisma Ayu, Wan Ismail
author_sort	Wan Nurisma Ayu, Wan Ismail
title	The effects of cultural values, materialism and religiosity on conspicuous consumption
title_short	The effects of cultural values, materialism and religiosity on conspicuous consumption
title_full	The effects of cultural values, materialism and religiosity on conspicuous consumption
title_fullStr	The effects of cultural values, materialism and religiosity on conspicuous consumption
title_full_unstemmed	The effects of cultural values, materialism and religiosity on conspicuous consumption
title_sort	effects of cultural values, materialism and religiosity on conspicuous consumption
granting_institution	Universiti Utara Malaysia
granting_department	Ghazali Shafie Graduate School of Government
publishDate	2015
url	https://etd.uum.edu.my/5693/1/s91671_01.pdf https://etd.uum.edu.my/5693/2/s91671_02.pdf
_version_	1747827969261305856
spelling	my-uum-etd.56932021-03-29T09:48:26Z The effects of cultural values, materialism and religiosity on conspicuous consumption 2015 Wan Nurisma Ayu, Wan Ismail Zakaria, Norhayati Abdul Talib, Asmat Nizam Ghazali Shafie Graduate School of Government Ghazali Shafie Graduate School of Government HF5415.33 Consumer Behavior. Conspicuous consumption behaviour had been studied primarily in Western countries long time ago. Research on conspicuous which normally associated with luxury products focused on adult consumers only. However, luxury goods purchases are becoming an emergent phenomenon in most Asian countries especial.ly among young consumers. Luxury consumers are no longer restricted to the affluent consumers, but also appeared in all classes of people including a new generation of young people. People who cannot really afford to buy luxury products may also be engaged in doing so. Therefore, the purpose of this study is to examine the influence of values on conspicuous consumption behaviour, specifically, the influence of values orientation (i.e. cultural values, material values and religiosity) on the Generation Y consumers. A total of 262 respondents were included in the data analysis, in which the multiple regression analysis was performed to examine the relationships among the constructs. The findings indicated that values orientation plays a key role in determining conspicuous consumption behaviour. This study also accounts for the mediating effect of attitude toward luxury brands. 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The effects of cultural values, materialism and religiosity on conspicuous consumption

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