The effects of cultural values, materialism and religiosity on conspicuous consumption
Conspicuous consumption behaviour had been studied primarily in Western countries long time ago. Research on conspicuous which normally associated with luxury products focused on adult consumers only. However, luxury goods purchases are becoming an emergent phenomenon in most Asian countries especia...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2015
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| Online Access: | https://etd.uum.edu.my/5693/1/s91671_01.pdf https://etd.uum.edu.my/5693/2/s91671_02.pdf |
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