Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers

Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers

This study focuses on the determinants of hybrid car purchase intention in the Malaysian automotive industry. This study conceptualizes consumption values as a multi-dimensional construct which consists of five dimensions of values, i.e. functional value, symbolic value, emotional value, novelty val...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Teoh, Chai Wen
التنسيق: أطروحة
اللغة:eng
eng
منشور في: 2015
الموضوعات:
HF5415.33 Consumer Behavior.
الوصول للمادة أونلاين:https://etd.uum.edu.my/5739/1/s94691_01.pdf
https://etd.uum.edu.my/5739/2/s94691_02.pdf
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id my-uum-etd.5739
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Mohd Noor, Nor Azila
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Teoh, Chai Wen
Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers
description This study focuses on the determinants of hybrid car purchase intention in the Malaysian automotive industry. This study conceptualizes consumption values as a multi-dimensional construct which consists of five dimensions of values, i.e. functional value, symbolic value, emotional value, novelty value, and conditional value. This study examines the relationships between consumption values, consumers’ attitudes toward the hybrid car, brand preference, and intention to purchase the hybrid car. This study also examines the role of attitudes toward the hybrid car as a mediator and brand preference as a moderator of intention to purchase the hybrid car. Including both the mediating and the moderating factors in this study allows a more precise description of the relationships between all the variables mentioned and the outcome of the study. This study involves 306 respondents from the Klang Valley. Out of the 17 hypotheses tested, nine are supported. The analyses reveal positive relationships between functional value, emotional value, and consumers’ attitudes toward the hybrid car and the intention to purchase it. Besides, a significantly positive relationship is found among functional value, emotional value and conditional value, and the consumers’ attitudes toward the hybrid car. Consumers’ attitudes toward the hybrid car mediate the relationship between functional value, emotional value and conditional value and the intention to purchase the hybrid car. On the other hand, brand preference does not moderate the relationship between consumers’ attitudes toward the hybrid car and the intention to purchase it. The study also highlights the implications and limitations of the study as well as the suggestions for future research.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Teoh, Chai Wen
author_facet Teoh, Chai Wen
author_sort Teoh, Chai Wen
title Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers
title_short Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers
title_full Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers
title_fullStr Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers
title_full_unstemmed Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers
title_sort consumption values, consumer attitude, brand preference and intention to purchase hybrid car among malaysian consumers
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2015
url https://etd.uum.edu.my/5739/1/s94691_01.pdf
https://etd.uum.edu.my/5739/2/s94691_02.pdf
_version_ 1747827972957536256
spelling my-uum-etd.57392021-03-29T09:53:48Z Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers 2015 Teoh, Chai Wen Mohd Noor, Nor Azila Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. This study focuses on the determinants of hybrid car purchase intention in the Malaysian automotive industry. This study conceptualizes consumption values as a multi-dimensional construct which consists of five dimensions of values, i.e. functional value, symbolic value, emotional value, novelty value, and conditional value. This study examines the relationships between consumption values, consumers’ attitudes toward the hybrid car, brand preference, and intention to purchase the hybrid car. This study also examines the role of attitudes toward the hybrid car as a mediator and brand preference as a moderator of intention to purchase the hybrid car. Including both the mediating and the moderating factors in this study allows a more precise description of the relationships between all the variables mentioned and the outcome of the study. This study involves 306 respondents from the Klang Valley. Out of the 17 hypotheses tested, nine are supported. The analyses reveal positive relationships between functional value, emotional value, and consumers’ attitudes toward the hybrid car and the intention to purchase it. Besides, a significantly positive relationship is found among functional value, emotional value and conditional value, and the consumers’ attitudes toward the hybrid car. Consumers’ attitudes toward the hybrid car mediate the relationship between functional value, emotional value and conditional value and the intention to purchase the hybrid car. On the other hand, brand preference does not moderate the relationship between consumers’ attitudes toward the hybrid car and the intention to purchase it. 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