Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers
This study focuses on the determinants of hybrid car purchase intention in the Malaysian automotive industry. This study conceptualizes consumption values as a multi-dimensional construct which consists of five dimensions of values, i.e. functional value, symbolic value, emotional value, novelty val...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | eng eng |
| 出版: |
2015
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| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/5739/1/s94691_01.pdf https://etd.uum.edu.my/5739/2/s94691_02.pdf |
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