Determinants of factors that influence unethical advertising: A study of UUM'S management postgraduate students

Nowadays, advertising industry in worldwide is experiencing fast and extraordinary changes. Commonly advertising are known to inform, persuade, and remind consumers but sometime prospect consumer’s about the existence of certain product or services in the certain market. Unfortunately, advertising...

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Main Author:	Shariza, Semi
Format:	Thesis
Language:	eng eng
Published:	2016
Subjects:	HF5801-6182 Advertising
Online Access:	https://etd.uum.edu.my/5905/1/s817767_01.pdf https://etd.uum.edu.my/5905/2/s817767_02.pdf
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id	my-uum-etd.5905
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Ahmad Razimi, Mohd Shahril
topic	HF5801-6182 Advertising
spellingShingle	HF5801-6182 Advertising Shariza, Semi Determinants of factors that influence unethical advertising: A study of UUM'S management postgraduate students
description	Nowadays, advertising industry in worldwide is experiencing fast and extraordinary changes. Commonly advertising are known to inform, persuade, and remind consumers but sometime prospect consumer’s about the existence of certain product or services in the certain market. Unfortunately, advertising has become as a target to criticism for decades. Advertising can be as advantages and not to forget the harm to the company who sponsor an advertising or citizens. Many disadvantages causes by advertising such as economic harms, cultural harms, moral and religious harms, and political harms if advertiser make mistake in the process to develop advertising. Thus, the aim of the study to examine the factors that influence advertising become unethical according consumer perspective. In this research Msc Management student in University Utara Malaysia are chooses to become as respondent. The total of 246 questionnaires were distributed to Master Science Management students which are consisting of Malaysia and Internationals and it takes around two week to get back all the questionnaires that have been distributed. However, out of 246 questionnaires that have been distributed, only 155 questionnaires can be analyzed. The outcome of the study indicates that 75.9 percent of the Msc Management student’s selection factor choose unethical advertising can be explained by the variable which are lack of truthfulness and honesty, offensive and surrogate advertising. Furthermore out of the three independent variables, the variables, specifically offensive advertising and surrogate advertising are found significant to be factor that have relationship why advertising become unethical while, the lack of truthfulness variable is not significant to factor that have relationship why advertising become unethical.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Shariza, Semi
author_facet	Shariza, Semi
author_sort	Shariza, Semi
title	Determinants of factors that influence unethical advertising: A study of UUM'S management postgraduate students
title_short	Determinants of factors that influence unethical advertising: A study of UUM'S management postgraduate students
title_full	Determinants of factors that influence unethical advertising: A study of UUM'S management postgraduate students
title_fullStr	Determinants of factors that influence unethical advertising: A study of UUM'S management postgraduate students
title_full_unstemmed	Determinants of factors that influence unethical advertising: A study of UUM'S management postgraduate students
title_sort	determinants of factors that influence unethical advertising: a study of uum's management postgraduate students
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2016
url	https://etd.uum.edu.my/5905/1/s817767_01.pdf https://etd.uum.edu.my/5905/2/s817767_02.pdf
_version_	1747827988655767552
spelling	my-uum-etd.59052021-04-19T07:15:20Z Determinants of factors that influence unethical advertising: A study of UUM'S management postgraduate students 2016 Shariza, Semi Ahmad Razimi, Mohd Shahril School of Business Management School of Business Management HF5801-6182 Advertising Nowadays, advertising industry in worldwide is experiencing fast and extraordinary changes. Commonly advertising are known to inform, persuade, and remind consumers but sometime prospect consumer’s about the existence of certain product or services in the certain market. Unfortunately, advertising has become as a target to criticism for decades. Advertising can be as advantages and not to forget the harm to the company who sponsor an advertising or citizens. Many disadvantages causes by advertising such as economic harms, cultural harms, moral and religious harms, and political harms if advertiser make mistake in the process to develop advertising. Thus, the aim of the study to examine the factors that influence advertising become unethical according consumer perspective. In this research Msc Management student in University Utara Malaysia are chooses to become as respondent. The total of 246 questionnaires were distributed to Master Science Management students which are consisting of Malaysia and Internationals and it takes around two week to get back all the questionnaires that have been distributed. However, out of 246 questionnaires that have been distributed, only 155 questionnaires can be analyzed. The outcome of the study indicates that 75.9 percent of the Msc Management student’s selection factor choose unethical advertising can be explained by the variable which are lack of truthfulness and honesty, offensive and surrogate advertising. Furthermore out of the three independent variables, the variables, specifically offensive advertising and surrogate advertising are found significant to be factor that have relationship why advertising become unethical while, the lack of truthfulness variable is not significant to factor that have relationship why advertising become unethical. 2016 Thesis https://etd.uum.edu.my/5905/ https://etd.uum.edu.my/5905/1/s817767_01.pdf text eng public https://etd.uum.edu.my/5905/2/s817767_02.pdf text eng public other masters Universiti Utara Malaysia Amoako, G. K. (2012). Ethics in Advertising- Challenges in Ghana, Malaysia Journal Agricultural Economics. Vol. 1, No. 1, pp. 63-72. Austin, M. J., & Reed, M. L. (1999),"Targeting children online: Internet advertising ethics issues", Journal of Consumer Marketing. Vol. 16 Iss 6 pp. 590 – 602. Asia Media (2016). Advertising and Ooh Industry in Malaysia. Review from http://www.asiamedia.net.my/advertising-industry-in-malaysia.html Amouzadeh, M. 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Determinants of factors that influence unethical advertising: A study of UUM'S management postgraduate students

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