Faktor-faktor yang mempengaruhi niat pembelian terhadap makanan organik di kalangan pelajar Ijazah Sarjana Muda, di Universiti Utara Malaysia

Faktor-faktor yang mempengaruhi niat pembelian terhadap makanan organik di kalangan pelajar Ijazah Sarjana Muda, di Universiti Utara Malaysia

Nowadays, organic food has become popular among consumers due to increased awareness of healthy lifestyle and environmental concerns. The scholars and practitioners emphasize that the industry has a profound understanding of what is driving consumer purchase intentions towards organic food in order...

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Main Author: Wanna Prommanop, Eh Kan
Format: Thesis
Language:eng
eng
Published: 2016
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/5941/1/s818954_01.pdf
https://etd.uum.edu.my/5941/2/s818954_02.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Sulaiman, Yaty
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Wanna Prommanop, Eh Kan
Faktor-faktor yang mempengaruhi niat pembelian terhadap makanan organik di kalangan pelajar Ijazah Sarjana Muda, di Universiti Utara Malaysia
description Nowadays, organic food has become popular among consumers due to increased awareness of healthy lifestyle and environmental concerns. The scholars and practitioners emphasize that the industry has a profound understanding of what is driving consumer purchase intentions towards organic food in order to strengthen the strategies and tactics to dominate their respective markets. So, the purpose of this investigation is to identify the intention to purchase organic food. This study uses the Theory of Planned Behaviour (TPB) in identifying the factors that influence the intention to purchase organic food. This study analyzed a sample of 400 undergraduates in Universiti Utara Malaysia. The results showed that all independent variables of health awareness, environmental concerns, knowledge, subjective norms and perceived prices have a significant and positive impact on purchase intentions. The results showed that the regression analysis carried out revealed that all these factors accounted for 55.8% of the variance affects the intention to purchase organic food. Finally, future research to be discussed in this review.
format Thesis
qualification_name masters
qualification_level Master's degree
author Wanna Prommanop, Eh Kan
author_facet Wanna Prommanop, Eh Kan
author_sort Wanna Prommanop, Eh Kan
title Faktor-faktor yang mempengaruhi niat pembelian terhadap makanan organik di kalangan pelajar Ijazah Sarjana Muda, di Universiti Utara Malaysia
title_short Faktor-faktor yang mempengaruhi niat pembelian terhadap makanan organik di kalangan pelajar Ijazah Sarjana Muda, di Universiti Utara Malaysia
title_full Faktor-faktor yang mempengaruhi niat pembelian terhadap makanan organik di kalangan pelajar Ijazah Sarjana Muda, di Universiti Utara Malaysia
title_fullStr Faktor-faktor yang mempengaruhi niat pembelian terhadap makanan organik di kalangan pelajar Ijazah Sarjana Muda, di Universiti Utara Malaysia
title_full_unstemmed Faktor-faktor yang mempengaruhi niat pembelian terhadap makanan organik di kalangan pelajar Ijazah Sarjana Muda, di Universiti Utara Malaysia
title_sort faktor-faktor yang mempengaruhi niat pembelian terhadap makanan organik di kalangan pelajar ijazah sarjana muda, di universiti utara malaysia
granting_institution Universiti Utara Malaysia
granting_department School of Business Management
publishDate 2016
url https://etd.uum.edu.my/5941/1/s818954_01.pdf
https://etd.uum.edu.my/5941/2/s818954_02.pdf
_version_ 1747827996552593408
spelling my-uum-etd.59412021-12-08T03:20:27Z Faktor-faktor yang mempengaruhi niat pembelian terhadap makanan organik di kalangan pelajar Ijazah Sarjana Muda, di Universiti Utara Malaysia 2016 Wanna Prommanop, Eh Kan Sulaiman, Yaty School of Business Management School of Business Management HF5415.33 Consumer Behavior. Nowadays, organic food has become popular among consumers due to increased awareness of healthy lifestyle and environmental concerns. The scholars and practitioners emphasize that the industry has a profound understanding of what is driving consumer purchase intentions towards organic food in order to strengthen the strategies and tactics to dominate their respective markets. So, the purpose of this investigation is to identify the intention to purchase organic food. This study uses the Theory of Planned Behaviour (TPB) in identifying the factors that influence the intention to purchase organic food. This study analyzed a sample of 400 undergraduates in Universiti Utara Malaysia. The results showed that all independent variables of health awareness, environmental concerns, knowledge, subjective norms and perceived prices have a significant and positive impact on purchase intentions. The results showed that the regression analysis carried out revealed that all these factors accounted for 55.8% of the variance affects the intention to purchase organic food. Finally, future research to be discussed in this review. 2016 Thesis https://etd.uum.edu.my/5941/ https://etd.uum.edu.my/5941/1/s818954_01.pdf text eng public https://etd.uum.edu.my/5941/2/s818954_02.pdf text eng public masters masters Universiti Utara Malaysia Abdul Rahman Hasan, Abd. Latib Talib (2011). Analysis on the impact and interdependency of Malaysia economy with its major trading partners. International Journal of Business and Society, 104 – 278. Aertsens, J., Mondelaers, K., Verbeke, W., Buysse, J., & Huylenbroeck, G. 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