Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM)

The aspiration of this research is to study the factors that influence the intention to use mobile banking in Malaysian perspective by using integrated model TRAM. The theoretical framework of this research is the combination of technology readiness (TR) and technology acceptance model (TAM), where...

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Main Author:	Nurdiana, Abdul Rani
Format:	Thesis
Language:	eng eng
Published:	2016
Subjects:	HF5415.33 Consumer Behavior. T Technology (General)
Online Access:	https://etd.uum.edu.my/5950/1/s816894_01.pdf https://etd.uum.edu.my/5950/2/s816894_02.pdf
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id	my-uum-etd.5950
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Hussain Baluch, Nazim
topic	HF5415.33 Consumer Behavior. T Technology (General)
spellingShingle	HF5415.33 Consumer Behavior. T Technology (General) Nurdiana, Abdul Rani Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM)
description	The aspiration of this research is to study the factors that influence the intention to use mobile banking in Malaysian perspective by using integrated model TRAM. The theoretical framework of this research is the combination of technology readiness (TR) and technology acceptance model (TAM), where perceived usefulness completely mediates the impact of technology readiness towards the intention to use mobile banking. This research employed the full 16-item of technology readiness index (Parasuraman and Colby, 2014) to measure optimism, innovativeness, discomfort, and insecurity; whereas perceived usefulness and intention to use were adapted from Davis (1989) and Wang et al., (2006). Based on the research analysis, optimism and innovativeness have a positive effect on customer’s perceived usefulness of mobile banking. Whereas, discomfort and insecurity indicate a weak correlation towards perceived usefulness. On the contrary, perceived usefulness has a strong correlation in influencing the customer’s intention to use mobile banking. This research provides a useful understanding of customer’s perceived usefulness and their intention to use mobile banking.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Nurdiana, Abdul Rani
author_facet	Nurdiana, Abdul Rani
author_sort	Nurdiana, Abdul Rani
title	Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM)
title_short	Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM)
title_full	Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM)
title_fullStr	Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM)
title_full_unstemmed	Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM)
title_sort	factors influencing intention to use mobile banking in bank simpanan nasional using modified technology readiness acceptance model (tram)
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2016
url	https://etd.uum.edu.my/5950/1/s816894_01.pdf https://etd.uum.edu.my/5950/2/s816894_02.pdf
_version_	1747827998343561216
spelling	my-uum-etd.59502021-04-19T04:27:09Z Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM) 2016 Nurdiana, Abdul Rani Hussain Baluch, Nazim School of Business Management School of Business Management HF5415.33 Consumer Behavior. T Technology (General) The aspiration of this research is to study the factors that influence the intention to use mobile banking in Malaysian perspective by using integrated model TRAM. The theoretical framework of this research is the combination of technology readiness (TR) and technology acceptance model (TAM), where perceived usefulness completely mediates the impact of technology readiness towards the intention to use mobile banking. This research employed the full 16-item of technology readiness index (Parasuraman and Colby, 2014) to measure optimism, innovativeness, discomfort, and insecurity; whereas perceived usefulness and intention to use were adapted from Davis (1989) and Wang et al., (2006). Based on the research analysis, optimism and innovativeness have a positive effect on customer’s perceived usefulness of mobile banking. Whereas, discomfort and insecurity indicate a weak correlation towards perceived usefulness. On the contrary, perceived usefulness has a strong correlation in influencing the customer’s intention to use mobile banking. This research provides a useful understanding of customer’s perceived usefulness and their intention to use mobile banking. 2016 Thesis https://etd.uum.edu.my/5950/ https://etd.uum.edu.my/5950/1/s816894_01.pdf text eng public https://etd.uum.edu.my/5950/2/s816894_02.pdf text eng public other masters Universiti Utara Malaysia A.T. Kearney, Inc. (2013). 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Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM)

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