Faktor-faktor yang mempengaruhi sikap pengambilan buah-buahan dan sayur-sayuran di kalangan pelajar Universiti Utara Malaysia (UUM), Sintok.

Faktor-faktor yang mempengaruhi sikap pengambilan buah-buahan dan sayur-sayuran di kalangan pelajar Universiti Utara Malaysia (UUM), Sintok.

Various studies have been conducted involving the consumption of fruit and vegetables and the factors influencing the consumption of fruits and vegetables. Therefore, this study is seen as crucial to determine the factors that influence the consumption of fruits and vegetables among students, especi...

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Main Author: Zhariani, Sehu Mohamad
Format: Thesis
Language:eng
eng
Published: 2016
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/5991/1/s818141_01.pdf
https://etd.uum.edu.my/5991/2/s818141_02.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Sulaiman, Yaty
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Zhariani, Sehu Mohamad
Faktor-faktor yang mempengaruhi sikap pengambilan buah-buahan dan sayur-sayuran di kalangan pelajar Universiti Utara Malaysia (UUM), Sintok.
description Various studies have been conducted involving the consumption of fruit and vegetables and the factors influencing the consumption of fruits and vegetables. Therefore, this study is seen as crucial to determine the factors that influence the consumption of fruits and vegetables among students, especially students of University Utara Malaysia. A total of 450 respondents were chosen among the UUM students themselves who have various backgrounds. Data collected were analysed using SPSS version 22.0 software by selecting the appropriate number of tests in this study which is normality, reliability, correlation and multiple linear regressions. Results showed that 152 respondents consume fruits and vegetables every week. While 92 respondents were taken 2 times a week, 123 respondents only take once a month and 14 respondents had never consume it. In addition, the findings also show that the marketing mix; product, price, place and promotion has a significant positive relationship and knowledge have a negative relationship and no significant with attitude in fruit and vegetables consumption among students of UUM.
format Thesis
qualification_name masters
qualification_level Master's degree
author Zhariani, Sehu Mohamad
author_facet Zhariani, Sehu Mohamad
author_sort Zhariani, Sehu Mohamad
title Faktor-faktor yang mempengaruhi sikap pengambilan buah-buahan dan sayur-sayuran di kalangan pelajar Universiti Utara Malaysia (UUM), Sintok.
title_short Faktor-faktor yang mempengaruhi sikap pengambilan buah-buahan dan sayur-sayuran di kalangan pelajar Universiti Utara Malaysia (UUM), Sintok.
title_full Faktor-faktor yang mempengaruhi sikap pengambilan buah-buahan dan sayur-sayuran di kalangan pelajar Universiti Utara Malaysia (UUM), Sintok.
title_fullStr Faktor-faktor yang mempengaruhi sikap pengambilan buah-buahan dan sayur-sayuran di kalangan pelajar Universiti Utara Malaysia (UUM), Sintok.
title_full_unstemmed Faktor-faktor yang mempengaruhi sikap pengambilan buah-buahan dan sayur-sayuran di kalangan pelajar Universiti Utara Malaysia (UUM), Sintok.
title_sort faktor-faktor yang mempengaruhi sikap pengambilan buah-buahan dan sayur-sayuran di kalangan pelajar universiti utara malaysia (uum), sintok.
granting_institution Universiti Utara Malaysia
granting_department School of Business Management
publishDate 2016
url https://etd.uum.edu.my/5991/1/s818141_01.pdf
https://etd.uum.edu.my/5991/2/s818141_02.pdf
_version_ 1747828002723463168
spelling my-uum-etd.59912021-12-08T03:14:59Z Faktor-faktor yang mempengaruhi sikap pengambilan buah-buahan dan sayur-sayuran di kalangan pelajar Universiti Utara Malaysia (UUM), Sintok. 2016 Zhariani, Sehu Mohamad Sulaiman, Yaty School of Business Management School of Business Management HF5415.33 Consumer Behavior. Various studies have been conducted involving the consumption of fruit and vegetables and the factors influencing the consumption of fruits and vegetables. Therefore, this study is seen as crucial to determine the factors that influence the consumption of fruits and vegetables among students, especially students of University Utara Malaysia. A total of 450 respondents were chosen among the UUM students themselves who have various backgrounds. Data collected were analysed using SPSS version 22.0 software by selecting the appropriate number of tests in this study which is normality, reliability, correlation and multiple linear regressions. Results showed that 152 respondents consume fruits and vegetables every week. While 92 respondents were taken 2 times a week, 123 respondents only take once a month and 14 respondents had never consume it. In addition, the findings also show that the marketing mix; product, price, place and promotion has a significant positive relationship and knowledge have a negative relationship and no significant with attitude in fruit and vegetables consumption among students of UUM. 2016 Thesis https://etd.uum.edu.my/5991/ https://etd.uum.edu.my/5991/1/s818141_01.pdf text eng public https://etd.uum.edu.my/5991/2/s818141_02.pdf text eng public masters masters Universiti Utara Malaysia Abu Dardak, R., Zainol Abidin, A., & Ali, A. (2009). Consumers perceptions, consumption and preference on organic product: Malaysian perspective. Economic and Technology Management, 4, 95-107. Ahlstrom, D. C. (2009). Social cognitive predictors of college students fruits and vegetables intake. 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