Understanding student's online shopping behaviour: A study among undergraduate students in UUM

Understanding student's online shopping behaviour: A study among undergraduate students in UUM

The purpose of this study is to analyze factors that influence student's behavior towards online shopping. Students are one of the target markets towards the online retailer as they have money and interest. Most of these students are not working and most of them are provided with the education...

Full description

Saved in:
Bibliographic Details
Main Author: Fatin Alia, Shahar
Format: Thesis
Language:eng
eng
Published: 2016
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/6004/1/s818220_01.pdf
https://etd.uum.edu.my/6004/2/s818220_02.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-uum-etd.6004
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Ishak, Khairol Anuar
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Fatin Alia, Shahar
Understanding student's online shopping behaviour: A study among undergraduate students in UUM
description The purpose of this study is to analyze factors that influence student's behavior towards online shopping. Students are one of the target markets towards the online retailer as they have money and interest. Most of these students are not working and most of them are provided with the educational loans. However, there are circumstances that they should not involve in online shopping due to many invalid transaction such h u d and theft. This could cause them of the financial loss. There are two theories that used in this study which are Technology Acceptance Model and Theory of Planning Behavior. The independent variables suggests by the researcher in this study is ease of use, perceived usefulness, brand orientation and website design. To investigate these hypotheses, 350 questionnaires distributed among the undergraduate students of School of Business Management. Finally regression analysis was used on data in order to test hypothesizes of study. This study can be considered as an applied research £tom purpose perspective and descriptive-survey with regard to the nature and method (type of correlation). The study identified that all the independent variables are correlate with the dependent variable.
format Thesis
qualification_name masters
qualification_level Master's degree
author Fatin Alia, Shahar
author_facet Fatin Alia, Shahar
author_sort Fatin Alia, Shahar
title Understanding student's online shopping behaviour: A study among undergraduate students in UUM
title_short Understanding student's online shopping behaviour: A study among undergraduate students in UUM
title_full Understanding student's online shopping behaviour: A study among undergraduate students in UUM
title_fullStr Understanding student's online shopping behaviour: A study among undergraduate students in UUM
title_full_unstemmed Understanding student's online shopping behaviour: A study among undergraduate students in UUM
title_sort understanding student's online shopping behaviour: a study among undergraduate students in uum
granting_institution Universiti Utara Malaysia
granting_department School of Business Management
publishDate 2016
url https://etd.uum.edu.my/6004/1/s818220_01.pdf
https://etd.uum.edu.my/6004/2/s818220_02.pdf
_version_ 1747828005010407424
spelling my-uum-etd.60042021-04-05T02:17:48Z Understanding student's online shopping behaviour: A study among undergraduate students in UUM 2016 Fatin Alia, Shahar Ishak, Khairol Anuar School of Business Management School of Business Management HF5415.33 Consumer Behavior. The purpose of this study is to analyze factors that influence student's behavior towards online shopping. Students are one of the target markets towards the online retailer as they have money and interest. Most of these students are not working and most of them are provided with the educational loans. However, there are circumstances that they should not involve in online shopping due to many invalid transaction such h u d and theft. This could cause them of the financial loss. There are two theories that used in this study which are Technology Acceptance Model and Theory of Planning Behavior. The independent variables suggests by the researcher in this study is ease of use, perceived usefulness, brand orientation and website design. To investigate these hypotheses, 350 questionnaires distributed among the undergraduate students of School of Business Management. Finally regression analysis was used on data in order to test hypothesizes of study. This study can be considered as an applied research £tom purpose perspective and descriptive-survey with regard to the nature and method (type of correlation). The study identified that all the independent variables are correlate with the dependent variable. 2016 Thesis https://etd.uum.edu.my/6004/ https://etd.uum.edu.my/6004/1/s818220_01.pdf text eng public https://etd.uum.edu.my/6004/2/s818220_02.pdf text eng public masters masters Universiti Utara Malaysia Aaker, D.A. (1991). Managing brand equity: Capitalizing on the value of brand name, New York: Free Press Ajzen, I. & Fishben, M. (1980). Understanding attitudes & predicting behavior, New York Ajzen, I. (1991). The theory of planned behavior: Organizational behavior and human resource processes. Vol 50, 179-211. Alden, Dana L., Jan-Benedict E.M. Steenkamp, and Rajeev Batra (2006). Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences. International Journal of Research in Marketing, 23 (3), 227-239. Bhatnagar, A. Misra, S., & Rao, H. R. (2000). On risk, convenience, and Internet shopping behavior. Communications of the ACM, 43(11), 98-105. Chui, Y.B., Lin, C.P., & Tang, L.L. (2005). Gender differs: assessing a model of online purchase intentions in e-tail service. International Journal of Service Industry Management, 16(5), 416-435. Davis, F.D. (1989). Perceived usefulness, perceived ease of use and users acceptance of information technology. MIS Quarterly, 13(3): 319-340 France, B., Janine S. H. and Wanda J. S. (2002). Trustworthiness in electronic commerce: The role of privacy, security, and site attributes. Journal of Strategic Information Systems. l1, 245-270. Fygenson, M., & Pavlou, P. A. (2006). Understanding and predicting electronic commerce adoption: an extension of the theory of planned behaviour. MIS Quarterly, 30(1), 115-143 Gefen, D., Karahanna, E. and Straub, D.W., (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27, 51-90. Shergill G.S. & Zhaobin Chen (2005). Web-based shopping: consumers' attitudes towards online shopping in New Zealand. Journal of Electronic Commerce Research, 6 (2) Griffith, D. (2006). Cultural Meaning of Retail Institutions: A Tradition-Based Culture Examination. Journal of Global Marketing, 12, 47-59 Haig, M. (2001). The e-marketing handbook. Dover, NH: Kogan Page. Hassan. Y. & Akimin N. F. (20 10). Influencing factors on consumer choice towards online shopping. Retrieved on April 22, 2016 from http://www.internationalconference.com.my/ proceeding/2ndice2O1O_proceeding/PAPER_086_ConsumerChoice. Hengst, R. (2001).Europe's enticing e-markets. Target Marketing, 19, 77-89 Herek, G., Pequegnat, W., Stover, E (1995). How to write a successful research grant application: A guide for social and behavioural scientist. Plenum Press, 86 Holt, Douglas, B., John, A., Quelch, Earl L. Taylor (2004).How global brands compete. Harvard Business Review, 82, 68-75. Jariah, M., Husniyah, A. R., Laily, P., & Britt, S. (2004). Financial behavior and problems among university students: Need for financial education. Journal of Personal Finance, 3, 1 Kalakota, R & Whinston, A. (1997). Electronic commerce: a manager's guide, Reading, MA: Addison Wesley. Kotler, P., & Armstrong, G (1997). Principles of marketing (9th ED.) Cliffs, NJ: Prentice Hall. Kotler, P., & Armstrong, G (2004). Principles of marketing (1 0th ED.) USA: Prentice Hall Koufaris, M.,& Sosa, W. H. (2004). The development of initial trust in an online company by new customers. Information & Management, 41, 377-397 Kwek, C. L. (2010). The effects of shopping orientations, online trust and prior online purchase experience toward customers' online purchase intention. Journal of International Business Research. Liang, T. & Lai, H. (2000). Electronic store design and consumer choice: An empirical study. Lim, Y. S., Omar, A., & Ramayah, T. (2015). Online purchase: A study of generation Y in Malaysia. International Journal of Business and Management. Li, N. and Zhang P. (2002). Consumer online shopping attitudes and behavior: An assessment of research. Moharnrnad, H. M., Hossein, R. D., Mojtaba, N., Amir, P., & Ahrnad, R. A. (2012). An analysis of factors affecting on online shopping behavior of consumers. International Journal of Marketing Studies. Moshref Javadi, M. H., Dolatabadi, H. R., Nourbakhsh, M., Poursaeedi, A., & Asadollahi, A. R. (2012). An analysis of factors affecting on online shopping behavior of consumers. International Journal of Marketing Studies, 4, 81-98. Muhammad, U. S., & MD, N. U. (2011). Consumers' attitude towards online shopping. Paypal reveals Malaysian online shopping trends. Paypal online and mobile shopping insights study 2011. Hardware Zone Malaysia. Retrieved from http://www.hardwarezone.com.my/tech-news-paypal-reveals-malaysian-onlineshopping-trends Putro, H. B., & Haryanto, B. (2015). Factors affecting purchases intention of online shopping in zalora indonesia. British Journal of Economics, Management & Trade. Ramayah, T., & Joshua, I. (n.d.). Impact of Perceived usefulness, perceived ease of use and perceived Enjoyment on Intention to shop online. Reibstein, G. E. & Bridges, E. (2000). Using attitudes to predict online buying behavior. Quarterly Journal of Electronic Commerce, 1, 245-253. Renny, G.S.,& Siringoringo, H. (2013). Perceived usefulness, ease of use, and attitude towards online shopping usefulness towards online airlines ticket purchase. Social and Behavioural Sciences, 81, 212-216. Sekaran, U. (2003). Research methodology for business: A skill building approach (4th edition.). NewYork: John Wiley & Sons. Shadkam. M., Kavianpour, S., Honarbakhsh,S.,& Hooi, L.W. (2013). Antecedents of consumers' intention to shop online. Australian Journal of Basic and Applied Sciences, 7, 190-197. Spiller, P., and Lohse, G.L., (1997). A classification of internet retail stores. International Journal of Electronic Commerce, 2, 29-56. The Nielson Company. (2010). Global trends in online shopping. Retrieved from hk.nielsen.com/documents/Q12010OnlineShoppingTrendsReport.pdf Paypal. Trochim, W.M.K. (2006). Research methods knowledge base. Retrieved on April 25, 2016 from http://www.socialresearchmethods.net UCLA center for communication policy. The UCLA internet report 2001 : Surveying the digital future-year; 2001. Available: http//www.ccp.ucla.edu/pdf/UCLA-InternetReport- 2001.pdf Valentine, D. B., & Powers, T. L. (2013). Online product search and purchase behavior of generation Y. Atlantic Marketing Journal, 6, 76-91. Ward, M.R. and Lee, M.T. (2000). Internet shopping, consumer search, and product branding. Journal of Product and Brand Management, 9, 6-21. Wong, C.K. (2014). E-Commerce infographic: Understanding online shoppers in Malaysia. Retrieved from: http://www.ecommercemilo.com/2014/ 01/ecommerceinfographic-malaysia-understanding- onlineshoppers.html#.U_6OEtKSygg Zuriahti A, R. (20 10). The influence of the intention online purchase among universiti Kuala Lumpur, Malaysian institute of information technology lecturer's and staffs. Unpublished Final Year Project, Malaysian Institute of Information Technology, Universiti Kuala Lumpur, Malaysia Zhang, P., Von, Dran, G, M., Small, R.V., and Barcellos, S. (1999).Websites that satisfy users: A theoretical framework for web user interface design and evaluation. Zhang, P., and Von Dran, G. M. (2000). Satisfactor and dissatisfactors: A two-factor model for website design and evaluation. Journal of the American Society for Information Science, 4, 1253-1268.

Similar Items