Understanding student's online shopping behaviour: A study among undergraduate students in UUM

The purpose of this study is to analyze factors that influence student's behavior towards online shopping. Students are one of the target markets towards the online retailer as they have money and interest. Most of these students are not working and most of them are provided with the education...

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主要作者: Fatin Alia, Shahar
格式: Thesis
语言:eng
eng
出版: 2016
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在线阅读:https://etd.uum.edu.my/6004/1/s818220_01.pdf
https://etd.uum.edu.my/6004/2/s818220_02.pdf
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