Understanding student's online shopping behaviour: A study among undergraduate students in UUM

The purpose of this study is to analyze factors that influence student's behavior towards online shopping. Students are one of the target markets towards the online retailer as they have money and interest. Most of these students are not working and most of them are provided with the education...

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Bibliographic Details
Main Author: Fatin Alia, Shahar
Format: Thesis
Published: 2016
Online Access:https://etd.uum.edu.my/6004/1/s818220_01.pdf
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