Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia

Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia

The role of social media in online political participation cannot be understated. Yet, limited research has been conducted in this area. Thus, this study aims to investigate this phenomenon in comparative terms from the cognitive engagement perspective. This study adopts the Cognitive Engagement The...

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Main Author: Abdulrauf, Aishat Adebisi
Format: Thesis
Language:eng
eng
Published: 2016
Subjects:
T58.5-58.64 Information technology
JA Political science (General)
Online Access:https://etd.uum.edu.my/6039/1/s95350_01.pdf
https://etd.uum.edu.my/6039/2/s95350_02.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abdul Hamid, Norsiah
Ishak, Mohd Sobhi
topic T58.5-58.64 Information technology
JA Political science (General)
spellingShingle T58.5-58.64 Information technology
JA Political science (General)
Abdulrauf, Aishat Adebisi
Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia
description The role of social media in online political participation cannot be understated. Yet, limited research has been conducted in this area. Thus, this study aims to investigate this phenomenon in comparative terms from the cognitive engagement perspective. This study adopts the Cognitive Engagement Theory (CET) to examine the relationship between Access to Political Information on Facebook and Twitter (APIFT), Political Interest (PI) and Policy Satisfaction (PS) and Online Political Participation of youth via Facebook and Twitter (OPPFT) in Nigeria and Malaysia combined, and each country individually. This study also analyses the moderating role of Political Knowledge (PK) in this relationship. A cross-sectional survey was conducted on 476 undergraduate students of Ahmadu Bello University, Zaria and Universiti Utara Malaysia. A questionnaire was used to collect data which was analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM) and Partial Least Squares-MultiGroup Analysis (PLS-MGA). Results reveal that APIFT, PI and PS lead to OPPFT among the youth in Nigeria and Malaysia, except the relationship between PS and OPPFT for Malaysian youth. Also, PK moderates the relationship between APIFT and OPPFT for the combined youth as well as Malaysian youth, but not for Nigerian youth. Furthermore, in the relationship between PI and OPPFT, PK does not moderate the relationship for the combined youth and Nigerian youth, but it does for the Malaysian youth. Additionally, PK is found not to moderate the relationship between PS and OPPFT for the combined youth and Malaysian youth but it does for Nigerian youth. Furthermore, for country differences in terms of direct relationships, there is no significant difference between Nigerian and Malaysian youth in terms of the relationship between APIFT and OPPFT, but there is a significant difference in the relationship between PI and PS with OPPFT. Generally, these findings suggest that from a social media angle, access to political information, PI, PK and PS are likely to reduce the gap in political participation among the youth in Nigeria and Malaysia. Consequently, this study contributes in the modelling of the relationship between CET and political participation. Thus, empirical findings of this study add to the body of knowledge on online political participation.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Abdulrauf, Aishat Adebisi
author_facet Abdulrauf, Aishat Adebisi
author_sort Abdulrauf, Aishat Adebisi
title Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia
title_short Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia
title_full Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia
title_fullStr Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia
title_full_unstemmed Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia
title_sort cognitive engagement and online political participation on facebook and twitter among youths in nigeria and malaysia
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2016
url https://etd.uum.edu.my/6039/1/s95350_01.pdf
https://etd.uum.edu.my/6039/2/s95350_02.pdf
_version_ 1747828012755189760
spelling my-uum-etd.60392021-04-05T01:37:04Z Cognitive engagement and online political participation on Facebook and Twitter among youths in Nigeria and Malaysia 2016 Abdulrauf, Aishat Adebisi Abdul Hamid, Norsiah Ishak, Mohd Sobhi Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts and Sciences T58.5-58.64 Information technology JA Political science (General) The role of social media in online political participation cannot be understated. Yet, limited research has been conducted in this area. Thus, this study aims to investigate this phenomenon in comparative terms from the cognitive engagement perspective. This study adopts the Cognitive Engagement Theory (CET) to examine the relationship between Access to Political Information on Facebook and Twitter (APIFT), Political Interest (PI) and Policy Satisfaction (PS) and Online Political Participation of youth via Facebook and Twitter (OPPFT) in Nigeria and Malaysia combined, and each country individually. This study also analyses the moderating role of Political Knowledge (PK) in this relationship. A cross-sectional survey was conducted on 476 undergraduate students of Ahmadu Bello University, Zaria and Universiti Utara Malaysia. A questionnaire was used to collect data which was analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM) and Partial Least Squares-MultiGroup Analysis (PLS-MGA). Results reveal that APIFT, PI and PS lead to OPPFT among the youth in Nigeria and Malaysia, except the relationship between PS and OPPFT for Malaysian youth. Also, PK moderates the relationship between APIFT and OPPFT for the combined youth as well as Malaysian youth, but not for Nigerian youth. Furthermore, in the relationship between PI and OPPFT, PK does not moderate the relationship for the combined youth and Nigerian youth, but it does for the Malaysian youth. Additionally, PK is found not to moderate the relationship between PS and OPPFT for the combined youth and Malaysian youth but it does for Nigerian youth. Furthermore, for country differences in terms of direct relationships, there is no significant difference between Nigerian and Malaysian youth in terms of the relationship between APIFT and OPPFT, but there is a significant difference in the relationship between PI and PS with OPPFT. Generally, these findings suggest that from a social media angle, access to political information, PI, PK and PS are likely to reduce the gap in political participation among the youth in Nigeria and Malaysia. Consequently, this study contributes in the modelling of the relationship between CET and political participation. Thus, empirical findings of this study add to the body of knowledge on online political participation. 2016 Thesis https://etd.uum.edu.my/6039/ https://etd.uum.edu.my/6039/1/s95350_01.pdf text eng public https://etd.uum.edu.my/6039/2/s95350_02.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Abd Rahman, M.F., Hamzah, M.H., Ngah, K., Mustaffa, J. & Ismail, N.Q.A. (2014). Issues in 13th general election: A case study of Kedah, Malaysia. Asian Social Science, 10(8). doi:10.5539/ass.V10n8P12. Academic Affairs Department (2015) Statistics of Universiti Utara Malaysia Undergraduates based on Ethnicity. Academic Affairs Department, Universiti Utara Malaysia. Adaja, T.A. & Ayodele, F.A. (2013). Nigerian youths and social media: Harnessing the potentials for academic excellence. Singaporean Journal of Business, Economics and Management. 1(6), 56-64. Afouxenidis, A. 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