The influence of behavioral factors in investment decisions: study of millennial investors in Kuala Lumpur

Traditionally, investing is viewed as a rational activity which is carried out based on one’s financial objectives. However, newer theories in investment behaviour view investing as a behavioural science, acknowledging that investors are human beings influenced by behavioural investment factors. Thi...

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Bibliographic Details
Main Author: Loh, Tong Cheng
Format: Thesis
Language:eng
eng
Published: 2016
Subjects:
Online Access:https://etd.uum.edu.my/6096/1/s817523_01.pdf
https://etd.uum.edu.my/6096/2/s817523_02.pdf
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