The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products

The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products

This thesis investigated the effects of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity of ethnic Malaysian Malay consumers’ product judgment and willingness to buy Malaysian ethnic Chinese products. This thesis used a collection of familiar consumer products...

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Main Author: Samshul Amry, Abdul Latif
Format: Thesis
Language:eng
eng
Published: 2016
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/6134/1/s94676_01.pdf
https://etd.uum.edu.my/6134/2/s94676_02.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abdul Talib, Asmat Nizam
Abdul Malek, Marlin Marissa Malek
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Samshul Amry, Abdul Latif
The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
description This thesis investigated the effects of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity of ethnic Malaysian Malay consumers’ product judgment and willingness to buy Malaysian ethnic Chinese products. This thesis used a collection of familiar consumer products and brands to elicit generalized consumer response. Respondents were obtained through two approaches; social media platform and the traditional pencil-and-paper approach. The combined total usable respondents were 425. The hypothesized relationships between the constructs were analyzed through the partial least squares structural equation modeling approach (PLS-SEM). The results showed the constructs were distinct. There were three unsupported hypotheses with significant t-values, suggesting rather interesting findings. Consumer racism was found to have positive relationship on product judgment but not relationship with willingness to buy. The results also suggested that ethnic-based consumer ethnocentrism have negative impact on product judgment and but have positive relationship with willingness to buy, while ethnic-based consumer animosity have positive relationship with willingness to buy only. Future studies can use specific brands or products or product categories associated with a particular ethnic group. This thesis utilized a modified consumer racism scale suited to the Malaysian marketplace as according to the country’s historical aspects and operationalized both consumer ethnocentrism and animosity at subnational level or ethnic-based. The modified scale can be adjusted and be utilized in countries with similar historical background and/or multiethnic societies for future research.
format Thesis
qualification_name other
qualification_level Doctorate
author Samshul Amry, Abdul Latif
author_facet Samshul Amry, Abdul Latif
author_sort Samshul Amry, Abdul Latif
title The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
title_short The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
title_full The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
title_fullStr The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
title_full_unstemmed The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
title_sort effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on malaysian malays' product judgment and willingness to buy malaysian chinese products
granting_institution Universiti Utara Malaysia
granting_department Ghazali Shafie Graduate School of Government
publishDate 2016
url https://etd.uum.edu.my/6134/1/s94676_01.pdf
https://etd.uum.edu.my/6134/2/s94676_02.pdf
_version_ 1747828025571934208
spelling my-uum-etd.61342021-04-19T07:02:48Z The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products 2016 Samshul Amry, Abdul Latif Abdul Talib, Asmat Nizam Abdul Malek, Marlin Marissa Malek Ghazali Shafie Graduate School of Government Ghazali Shafie Graduate School of Government HF5415.33 Consumer Behavior. This thesis investigated the effects of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity of ethnic Malaysian Malay consumers’ product judgment and willingness to buy Malaysian ethnic Chinese products. This thesis used a collection of familiar consumer products and brands to elicit generalized consumer response. Respondents were obtained through two approaches; social media platform and the traditional pencil-and-paper approach. The combined total usable respondents were 425. The hypothesized relationships between the constructs were analyzed through the partial least squares structural equation modeling approach (PLS-SEM). The results showed the constructs were distinct. There were three unsupported hypotheses with significant t-values, suggesting rather interesting findings. Consumer racism was found to have positive relationship on product judgment but not relationship with willingness to buy. The results also suggested that ethnic-based consumer ethnocentrism have negative impact on product judgment and but have positive relationship with willingness to buy, while ethnic-based consumer animosity have positive relationship with willingness to buy only. Future studies can use specific brands or products or product categories associated with a particular ethnic group. This thesis utilized a modified consumer racism scale suited to the Malaysian marketplace as according to the country’s historical aspects and operationalized both consumer ethnocentrism and animosity at subnational level or ethnic-based. The modified scale can be adjusted and be utilized in countries with similar historical background and/or multiethnic societies for future research. 2016 Thesis https://etd.uum.edu.my/6134/ https://etd.uum.edu.my/6134/1/s94676_01.pdf text eng public https://etd.uum.edu.my/6134/2/s94676_02.pdf text eng public other doctoral Universiti Utara Malaysia Aaker, J. L. (1999). The malleable self: The role of self-expression in persuasion. Available at SSRN 945453. JOUR. Abd-Razak, I.-S., & Abdul-Talib, A.-N. (2012). Globality and intentionality attribution of animosity: An insight into the consumer boycotts in the Muslim dominant markets. Journal of Islamic Marketing, 3(1), 72–80. http://doi.org/10.1108/17590831211206608 Abdullah, C. D. (2005). 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