The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products
This thesis investigated the effects of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity of ethnic Malaysian Malay consumers’ product judgment and willingness to buy Malaysian ethnic Chinese products. This thesis used a collection of familiar consumer products...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2016
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| Online Access: | https://etd.uum.edu.my/6134/1/s94676_01.pdf https://etd.uum.edu.my/6134/2/s94676_02.pdf |
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