Conceptual model of mobile augmented reality for cultural heritage site towards enjoyable informal learning (Marchsteil)

Conceptual model of mobile augmented reality for cultural heritage site towards enjoyable informal learning (Marchsteil)

A mobile augmented reality (AR) is one of the emerging technologies that may provide interactive content to tourists at cultural heritage sites. Past studies show enjoyable informal learning experience is highly needed for tourists to broaden knowledge for tourists. Although many mobile AR applicat...

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Main Author: Pendit, Ulka Chandini
Format: Thesis
Language:eng
eng
Published: 2016
Subjects:
TK6570 Mobile Communication System.
Online Access:https://etd.uum.edu.my/6208/1/s94061_01.pdf
https://etd.uum.edu.my/6208/2/s94061_02a.pdf
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id my-uum-etd.6208
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Zaibon, Syamsul Bahrin
Abu Bakar, Juliana Aida
topic TK6570 Mobile Communication System.
spellingShingle TK6570 Mobile Communication System.
Pendit, Ulka Chandini
Conceptual model of mobile augmented reality for cultural heritage site towards enjoyable informal learning (Marchsteil)
description A mobile augmented reality (AR) is one of the emerging technologies that may provide interactive content to tourists at cultural heritage sites. Past studies show enjoyable informal learning experience is highly needed for tourists to broaden knowledge for tourists. Although many mobile AR applications have been developed to expose cultural heritage site information, they are still lacking in providing such experience due to lack of comprehensive models which taking into consideration the elements of enjoyable informal learning experience in the development of such applications. Therefore, this study proposes a comprehensive conceptual model of mobile AR where it considers the components of enjoyable informal learning experience at cultural heritage site. This study followed design science research methodology. The proposed conceptual model is reviewed and validated through expert review and focus group discussion The review was analysed based on frequency of the responses on each component. As a proof-of-concept, the prototype (named as AR@Melaka) was developed and then evaluated on its enjoyable informal learning aspects to 200 tourists of a renowned cultural heritage site. From user perspective, it is proven that AR@Melaka provides enjoyable informal learning. In conclusion, these findings proved that the conceptual model is useful for assisting tourists in learning at cultural heritage site in an enjoyable way. This study contributes a conceptual model to serve as guidelines for developing a mobile augmented reality that considers an enjoyable informal learning component.
format Thesis
qualification_name other
qualification_level Doctorate
author Pendit, Ulka Chandini
author_facet Pendit, Ulka Chandini
author_sort Pendit, Ulka Chandini
title Conceptual model of mobile augmented reality for cultural heritage site towards enjoyable informal learning (Marchsteil)
title_short Conceptual model of mobile augmented reality for cultural heritage site towards enjoyable informal learning (Marchsteil)
title_full Conceptual model of mobile augmented reality for cultural heritage site towards enjoyable informal learning (Marchsteil)
title_fullStr Conceptual model of mobile augmented reality for cultural heritage site towards enjoyable informal learning (Marchsteil)
title_full_unstemmed Conceptual model of mobile augmented reality for cultural heritage site towards enjoyable informal learning (Marchsteil)
title_sort conceptual model of mobile augmented reality for cultural heritage site towards enjoyable informal learning (marchsteil)
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2016
url https://etd.uum.edu.my/6208/1/s94061_01.pdf
https://etd.uum.edu.my/6208/2/s94061_02a.pdf
_version_ 1747828037396725760
spelling my-uum-etd.62082021-09-13T01:22:03Z Conceptual model of mobile augmented reality for cultural heritage site towards enjoyable informal learning (Marchsteil) 2016 Pendit, Ulka Chandini Zaibon, Syamsul Bahrin Abu Bakar, Juliana Aida Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts and Sciences TK6570 Mobile Communication System. A mobile augmented reality (AR) is one of the emerging technologies that may provide interactive content to tourists at cultural heritage sites. Past studies show enjoyable informal learning experience is highly needed for tourists to broaden knowledge for tourists. Although many mobile AR applications have been developed to expose cultural heritage site information, they are still lacking in providing such experience due to lack of comprehensive models which taking into consideration the elements of enjoyable informal learning experience in the development of such applications. Therefore, this study proposes a comprehensive conceptual model of mobile AR where it considers the components of enjoyable informal learning experience at cultural heritage site. This study followed design science research methodology. The proposed conceptual model is reviewed and validated through expert review and focus group discussion The review was analysed based on frequency of the responses on each component. As a proof-of-concept, the prototype (named as AR@Melaka) was developed and then evaluated on its enjoyable informal learning aspects to 200 tourists of a renowned cultural heritage site. From user perspective, it is proven that AR@Melaka provides enjoyable informal learning. In conclusion, these findings proved that the conceptual model is useful for assisting tourists in learning at cultural heritage site in an enjoyable way. This study contributes a conceptual model to serve as guidelines for developing a mobile augmented reality that considers an enjoyable informal learning component. 2016 Thesis https://etd.uum.edu.my/6208/ https://etd.uum.edu.my/6208/1/s94061_01.pdf text eng public https://etd.uum.edu.my/6208/2/s94061_02a.pdf text eng public other doctoral Universiti Utara Malaysia Abowd, G. D., Atkeson, C. G., Hong, J., Long, S., Kooper, R., & Pinkerton, M. (1997). Cyberguide: a mobile context-aware tour guide. Wireless Networks, 3(5), 421–433. doi:10.1023/A:1019194325861 Ahonen, T. (2011). Mobile Future [PowerPoint slides]. Retrieved from http://www.slideshare.net/Mobil-Business/mobile-future-tomi-ahonen Angelopoulou, A., Economou, D., Bouki, V., Jin, L., Pritchard, C., & Kolyda, F.(2012). Mobile augmented reality for cultural heritage. In N. Venkatasubramanian, V. Getov, & S. Steglich (Eds.), Mobile Wireless Middleware, Operating Systems and Applications (pp. 15–22). Springer Berlin Heidelberg. 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