The moderating effects of personal characteristics and motivational factors on the propensity to use sports events tourism websites

The moderating effects of personal characteristics and motivational factors on the propensity to use sports events tourism websites

Despite plenty of research related to the Internet has been conducted throughout the world, there remains a shortage of knowledge pertaining to personal characteristics and motivational factors as the moderating effects on the propensity to use sports events tourism websites. Thus, this study was co...

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Main Author: Radzliyana, Radzuwan
Format: Thesis
Language:eng
eng
Published: 2016
Subjects:
T58.5-58.64 Information technology
GV Recreation Leisure
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/6246/1/s93799_01.pdf
https://etd.uum.edu.my/6246/2/s93799_02.pdf
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id my-uum-etd.6246
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Lim, Khong Chiu
topic T58.5-58.64 Information technology
GV Recreation Leisure
HF5415.33 Consumer Behavior.
spellingShingle T58.5-58.64 Information technology
GV Recreation Leisure
HF5415.33 Consumer Behavior.
Radzliyana, Radzuwan
The moderating effects of personal characteristics and motivational factors on the propensity to use sports events tourism websites
description Despite plenty of research related to the Internet has been conducted throughout the world, there remains a shortage of knowledge pertaining to personal characteristics and motivational factors as the moderating effects on the propensity to use sports events tourism websites. Thus, this study was conducted to investigate roles of moderating effects on the relationship between customer-perceived value and the propensity to use sports events tourism websites. This study has utilized the Sport Website Acceptance Model (SWAM) and the Uses and Gratification Theory (UGT) as the research background theories. Therefore, four components of customer-perceived value which extracted from the factor analysis were accessibility, flexibility, interactivity and reliability, acted as independent variable. While, motivation in terms of informativeness gratification and entertainment gratification acted as the moderating variables. This study has utilized a self-administered questionnaire adapted from a standardized questionnaire based on the literature review. The sample of the study comprised of 530 sports tourists’ (315 males and 215 females) who participated in three major sporting events conducted in Malaysia in 2013. The probability sampling technique was applied to select the respondent. The results of Pearson correlation analyses showed that there was a significant relationship between customer-perceived value and the propensity to use the websites. The stepwise multiple regression analyses showed that amongst four moderating variables of personal characteristics (age, gender, education, and income) except income did not moderate the relationship between customer-perceived value and the propensity to use the websites. The result of the study also indicates that 14.8 percent of the total variance of the propensity to use the websites was explained by customer-perceived value, entertainment gratification, informativeness gratification, the combination of customer-perceived value and entertainment gratification as well as the combination of customer-perceived value and informativeness gratification. The research findings would be practical and useful for sports tourism organizations in providing distinctive sports tourism websites on how to market their products and/or services effectively
format Thesis
qualification_name other
author Radzliyana, Radzuwan
author_facet Radzliyana, Radzuwan
author_sort Radzliyana, Radzuwan
title The moderating effects of personal characteristics and motivational factors on the propensity to use sports events tourism websites
title_short The moderating effects of personal characteristics and motivational factors on the propensity to use sports events tourism websites
title_full The moderating effects of personal characteristics and motivational factors on the propensity to use sports events tourism websites
title_fullStr The moderating effects of personal characteristics and motivational factors on the propensity to use sports events tourism websites
title_full_unstemmed The moderating effects of personal characteristics and motivational factors on the propensity to use sports events tourism websites
title_sort moderating effects of personal characteristics and motivational factors on the propensity to use sports events tourism websites
granting_institution Universiti Utara Malaysia
granting_department Ghazali Shafie Graduate School of Government
publishDate 2016
url https://etd.uum.edu.my/6246/1/s93799_01.pdf
https://etd.uum.edu.my/6246/2/s93799_02.pdf
_version_ 1747828044327813120
spelling my-uum-etd.62462021-04-19T06:37:50Z The moderating effects of personal characteristics and motivational factors on the propensity to use sports events tourism websites 2016 Radzliyana, Radzuwan Lim, Khong Chiu Ghazali Shafie Graduate School of Government Ghazali Shafie Graduate School of Government T58.5-58.64 Information technology GV Recreation Leisure HF5415.33 Consumer Behavior. Despite plenty of research related to the Internet has been conducted throughout the world, there remains a shortage of knowledge pertaining to personal characteristics and motivational factors as the moderating effects on the propensity to use sports events tourism websites. Thus, this study was conducted to investigate roles of moderating effects on the relationship between customer-perceived value and the propensity to use sports events tourism websites. This study has utilized the Sport Website Acceptance Model (SWAM) and the Uses and Gratification Theory (UGT) as the research background theories. Therefore, four components of customer-perceived value which extracted from the factor analysis were accessibility, flexibility, interactivity and reliability, acted as independent variable. While, motivation in terms of informativeness gratification and entertainment gratification acted as the moderating variables. This study has utilized a self-administered questionnaire adapted from a standardized questionnaire based on the literature review. The sample of the study comprised of 530 sports tourists’ (315 males and 215 females) who participated in three major sporting events conducted in Malaysia in 2013. The probability sampling technique was applied to select the respondent. The results of Pearson correlation analyses showed that there was a significant relationship between customer-perceived value and the propensity to use the websites. The stepwise multiple regression analyses showed that amongst four moderating variables of personal characteristics (age, gender, education, and income) except income did not moderate the relationship between customer-perceived value and the propensity to use the websites. The result of the study also indicates that 14.8 percent of the total variance of the propensity to use the websites was explained by customer-perceived value, entertainment gratification, informativeness gratification, the combination of customer-perceived value and entertainment gratification as well as the combination of customer-perceived value and informativeness gratification. 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