The direct and indirect influence of brand image, brand experience, and brand personality on brand loyalty

The objective of this study is to investigate the relationships between brand image (BI), brand experience (BE), brand personality (BP), and brand loyalty (BL) of automobile local brands in Malaysia and also determining the mediating effect of brand satisfaction (BS) and brand trust (BT) on those re...

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书目详细资料
主要作者:	Mabkhot, Hashed Ahmad Nasser
格式:	Thesis
语言:	eng eng
出版:	2016
主题:	HF5001-6182 Business
在线阅读:	https://etd.uum.edu.my/6254/1/s93442_01.pdf https://etd.uum.edu.my/6254/2/s93442_02.pdf
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