Malaysia's Tour Guide's Performance and Characteristic

Malaysia's Tour Guide's Performance and Characteristic

Tourism plays an important role in Malaysia’s economic development and our government has put much efforts to promote and market tourism industry in Malaysia. According to The Annual of Malaysia Tourism Statistics 1997, number of group travel to Malaysia had significantly increase and this directly...

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Main Author: Low, Swee Foon
Format: Thesis
Language:eng
eng
Published: 1999
Subjects:
G154.9-155.8 Travel and state
Tourism
Online Access:https://etd.uum.edu.my/627/1/LOW_SWEE_FOON_-_Malaysia%27s_tour_guide%27s_perfomance_and_characteristics.pdf
https://etd.uum.edu.my/627/2/1.LOW_SWEE_FOON_-_Malaysia%27s_tour_guide%27s_perfomance_and_characteristics.pdf
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id my-uum-etd.627
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
topic G154.9-155.8 Travel and state
Tourism
spellingShingle G154.9-155.8 Travel and state
Tourism
Low, Swee Foon
Malaysia's Tour Guide's Performance and Characteristic
description Tourism plays an important role in Malaysia’s economic development and our government has put much efforts to promote and market tourism industry in Malaysia. According to The Annual of Malaysia Tourism Statistics 1997, number of group travel to Malaysia had significantly increase and this directly lead to the increase in number of tour guide in our country. Thus, the purpose of this study is to understanding Malaysia tour guide’s performance and their characteristics to ensure that tourists meet their desired service during their trip in Malaysia. 129 questionnaires have been collected and SPSS software has been used to analysis the data. The results found that Malaysia’s tour guides have a good performance during the service encounter and exceed tourists’ desired service level. A comparison among tourists from North-America and Asia-Pacific in their perception of tour guide’s performance reveals that tourists from North-America have higher satisfaction in tour guide’s service encounter than those from Asia-Pacific. Besides that, a study on the tour guide’s characteristics also has been done and the result found that the best characteristics tour guides perform well is sights recommendations.
format Thesis
qualification_name masters
qualification_level Master's degree
author Low, Swee Foon
author_facet Low, Swee Foon
author_sort Low, Swee Foon
title Malaysia's Tour Guide's Performance and Characteristic
title_short Malaysia's Tour Guide's Performance and Characteristic
title_full Malaysia's Tour Guide's Performance and Characteristic
title_fullStr Malaysia's Tour Guide's Performance and Characteristic
title_full_unstemmed Malaysia's Tour Guide's Performance and Characteristic
title_sort malaysia's tour guide's performance and characteristic
granting_institution Universiti Utara Malaysia
granting_department Sekolah Siswazah
publishDate 1999
url https://etd.uum.edu.my/627/1/LOW_SWEE_FOON_-_Malaysia%27s_tour_guide%27s_perfomance_and_characteristics.pdf
https://etd.uum.edu.my/627/2/1.LOW_SWEE_FOON_-_Malaysia%27s_tour_guide%27s_perfomance_and_characteristics.pdf
_version_ 1747826959669264384
spelling my-uum-etd.6272013-07-24T12:08:12Z Malaysia's Tour Guide's Performance and Characteristic 1999-06-07 Low, Swee Foon Sekolah Siswazah Graduate School G154.9-155.8 Travel and state. Tourism Tourism plays an important role in Malaysia’s economic development and our government has put much efforts to promote and market tourism industry in Malaysia. According to The Annual of Malaysia Tourism Statistics 1997, number of group travel to Malaysia had significantly increase and this directly lead to the increase in number of tour guide in our country. Thus, the purpose of this study is to understanding Malaysia tour guide’s performance and their characteristics to ensure that tourists meet their desired service during their trip in Malaysia. 129 questionnaires have been collected and SPSS software has been used to analysis the data. The results found that Malaysia’s tour guides have a good performance during the service encounter and exceed tourists’ desired service level. A comparison among tourists from North-America and Asia-Pacific in their perception of tour guide’s performance reveals that tourists from North-America have higher satisfaction in tour guide’s service encounter than those from Asia-Pacific. Besides that, a study on the tour guide’s characteristics also has been done and the result found that the best characteristics tour guides perform well is sights recommendations. 1999-06 Thesis https://etd.uum.edu.my/627/ https://etd.uum.edu.my/627/1/LOW_SWEE_FOON_-_Malaysia%27s_tour_guide%27s_perfomance_and_characteristics.pdf application/pdf eng validuser https://etd.uum.edu.my/627/2/1.LOW_SWEE_FOON_-_Malaysia%27s_tour_guide%27s_perfomance_and_characteristics.pdf application/pdf eng public masters masters Universiti Utara Malaysia Askari, H. (1971). "Demand For Package Tours", Journal of Transport Economics and Policy, Vol. 6, No. 1, 40-51. Baker, D. and Fesenmaier, D. (1997). 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