Synergistic effect of responsive, proactive market orientation and organization culture and its impact on hotel overall business performance in Thailand
This study attempts to examine the impact of responsive and proactive market orientations on hotel overall business performance in Thailand based on resource based view theory. The study also aims at determining the moderating effect of organizational culture on the relationship between responsive m...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/6270/1/s91881_01.pdf https://etd.uum.edu.my/6270/2/s91881_02a.pdf |
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