Synergistic effect of responsive, proactive market orientation and organization culture and its impact on hotel overall business performance in Thailand

This study attempts to examine the impact of responsive and proactive market orientations on hotel overall business performance in Thailand based on resource based view theory. The study also aims at determining the moderating effect of organizational culture on the relationship between responsive m...

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Bibliographic Details
Main Author: Nuansate, Sittichai
Format: Thesis
Language:eng
eng
Published: 2016
Subjects:
Online Access:https://etd.uum.edu.my/6270/1/s91881_01.pdf
https://etd.uum.edu.my/6270/2/s91881_02a.pdf
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