Factors influencing students' spending habits in Malaysia

The spending habits of students nowadays has become a major concern in our society in view of the increase in bankruptcy cases and social problems among younger generation in Malaysia which are often associated with their financial instability due to poor individual financial management. This study...

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Main Author: Tew, Choon Poh
Format: Thesis
Language:eng
eng
Published: 2016
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Online Access:https://etd.uum.edu.my/6279/1/s816302_01.pdf
https://etd.uum.edu.my/6279/2/s816302_02.pdf
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id my-uum-etd.6279
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Hanafi, Norshafizah
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Tew, Choon Poh
Factors influencing students' spending habits in Malaysia
description The spending habits of students nowadays has become a major concern in our society in view of the increase in bankruptcy cases and social problems among younger generation in Malaysia which are often associated with their financial instability due to poor individual financial management. This study aims to know the factors influencing the spending habits of students and to fill the knowledge gap on their spending. In this study, dependent variable is spending habits, and four independent variables have been determined, namely product usage and purchasing power, social status, promotional approaches and prestige. The respondents of this research are college students currently studying at the colleges located in Klang Valley, Malaysia, The method used is a Quantitative Approach by survey through questionnaires which are adapted for this study in addition to questionnaires adopted from previous researchers of which the Cronbach Alpha Coefficient value is greater than 0.70. A total of 384 samples of the questionnaires have been collected manually and via e-mail from the college students, age 17-22. The significance of data has been determined using Descriptive Statistics, Normality Test, Frequency Test, Validity Test, Factor Analysis, Reliability Test and Multiple Regression Analysis. This study has concluded that prestige factor, promotional approaches and social status are factors which influence the spending habits of the students, whereas the product usage and purchasing power do not have significant influenced the students' spending habits, but there is an indirect factor influencing the spending habits because it is correlated to prestige factor and promotional approaches. Nevertheless the results of this research only reflect the finding from limited students in Klang Valley, further efforts to conduct the research on a national basis would be beneficial, which should include students in rural areas, small town and other cities to reflect the demographic composition of Malaysia.
format Thesis
qualification_name masters
qualification_level Master's degree
author Tew, Choon Poh
author_facet Tew, Choon Poh
author_sort Tew, Choon Poh
title Factors influencing students' spending habits in Malaysia
title_short Factors influencing students' spending habits in Malaysia
title_full Factors influencing students' spending habits in Malaysia
title_fullStr Factors influencing students' spending habits in Malaysia
title_full_unstemmed Factors influencing students' spending habits in Malaysia
title_sort factors influencing students' spending habits in malaysia
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2016
url https://etd.uum.edu.my/6279/1/s816302_01.pdf
https://etd.uum.edu.my/6279/2/s816302_02.pdf
_version_ 1776103685826281472
spelling my-uum-etd.62792023-03-09T03:38:41Z Factors influencing students' spending habits in Malaysia 2016 Tew, Choon Poh Hanafi, Norshafizah Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. The spending habits of students nowadays has become a major concern in our society in view of the increase in bankruptcy cases and social problems among younger generation in Malaysia which are often associated with their financial instability due to poor individual financial management. This study aims to know the factors influencing the spending habits of students and to fill the knowledge gap on their spending. In this study, dependent variable is spending habits, and four independent variables have been determined, namely product usage and purchasing power, social status, promotional approaches and prestige. The respondents of this research are college students currently studying at the colleges located in Klang Valley, Malaysia, The method used is a Quantitative Approach by survey through questionnaires which are adapted for this study in addition to questionnaires adopted from previous researchers of which the Cronbach Alpha Coefficient value is greater than 0.70. A total of 384 samples of the questionnaires have been collected manually and via e-mail from the college students, age 17-22. The significance of data has been determined using Descriptive Statistics, Normality Test, Frequency Test, Validity Test, Factor Analysis, Reliability Test and Multiple Regression Analysis. This study has concluded that prestige factor, promotional approaches and social status are factors which influence the spending habits of the students, whereas the product usage and purchasing power do not have significant influenced the students' spending habits, but there is an indirect factor influencing the spending habits because it is correlated to prestige factor and promotional approaches. Nevertheless the results of this research only reflect the finding from limited students in Klang Valley, further efforts to conduct the research on a national basis would be beneficial, which should include students in rural areas, small town and other cities to reflect the demographic composition of Malaysia. 2016 Thesis https://etd.uum.edu.my/6279/ https://etd.uum.edu.my/6279/1/s816302_01.pdf text eng public https://etd.uum.edu.my/6279/2/s816302_02.pdf text eng public masters masters Universiti Utara Malaysia Abhijeet Birari & Umesh Patil. 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