Determinants of brand loyalty in public higher education institutions in Malaysia: The mediating role of emotional brand attachment

Globalization has created countless opportunity and challenges for Malaysia Higher Education’s Institutions. In order to be competitive, these institutions need to adopt innovative ways of branding their institutions. One such strategy is by understanding and recognizing the new affective determinan...

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书目详细资料
主要作者:	Mona Fairuz, Ramli
格式:	Thesis
语言:	eng
出版:	2016
主题:	HF5415.33 Consumer Behavior. LB2300 Higher Education
在线阅读:	https://etd.uum.edu.my/6297/1/s94464_01.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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