Determinants of donor behavioral intention among UUM alumni
Faced with a tight budget, public universities are now looking at alternative ways to raise funds and one possible source is the university alumni. The purpose of this study is to examine the relationship between the attitude of donor behaviour, peer pressure, university brand personality and religi...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2017
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| Online Access: | https://etd.uum.edu.my/6375/1/s818690_01.pdf https://etd.uum.edu.my/6375/2/s818690_02.pdf |
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