The influence of collaborative learning style, reciprocity and extroversion on knowledge sharing via social media among UUM undergraduates

This quantitative study is aimed to study the relationship between collaborative learning style, reciprocity and extroversion on knowledge sharing via social media in Universiti Utara Malaysia (UUM). A total of 400 set of questionnaires were distributed to undergraduate students from three (3) acade...

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Main Author: Ng, Shu Kae
Format: Thesis
Language:eng
eng
Published: 2016
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Online Access:https://etd.uum.edu.my/6443/1/s818952_01.pdf
https://etd.uum.edu.my/6443/2/s818952_02.pdf
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id my-uum-etd.6443
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Chong, Yen Wan
topic L Education (General)
L Education (General)
spellingShingle L Education (General)
L Education (General)
Ng, Shu Kae
The influence of collaborative learning style, reciprocity and extroversion on knowledge sharing via social media among UUM undergraduates
description This quantitative study is aimed to study the relationship between collaborative learning style, reciprocity and extroversion on knowledge sharing via social media in Universiti Utara Malaysia (UUM). A total of 400 set of questionnaires were distributed to undergraduate students from three (3) academic colleges which are College of Business (COB), College of Arts and Sciences (CAS) and College of Law, Government and International Studies (COLGIS). However, only 363 set of questionnaires were return and usable for analysis. Regression analysis was performed to tests the hypotheses of the study. The result indicated that collaborative learning, reciprocity and extroversion were positively significant to knowledge sharing behavior via social media. The findings were discussed and recommendations for the future research were also addressed.
format Thesis
qualification_name masters
qualification_level Master's degree
author Ng, Shu Kae
author_facet Ng, Shu Kae
author_sort Ng, Shu Kae
title The influence of collaborative learning style, reciprocity and extroversion on knowledge sharing via social media among UUM undergraduates
title_short The influence of collaborative learning style, reciprocity and extroversion on knowledge sharing via social media among UUM undergraduates
title_full The influence of collaborative learning style, reciprocity and extroversion on knowledge sharing via social media among UUM undergraduates
title_fullStr The influence of collaborative learning style, reciprocity and extroversion on knowledge sharing via social media among UUM undergraduates
title_full_unstemmed The influence of collaborative learning style, reciprocity and extroversion on knowledge sharing via social media among UUM undergraduates
title_sort influence of collaborative learning style, reciprocity and extroversion on knowledge sharing via social media among uum undergraduates
granting_institution Universiti Utara Malaysia
granting_department School of Business Management
publishDate 2016
url https://etd.uum.edu.my/6443/1/s818952_01.pdf
https://etd.uum.edu.my/6443/2/s818952_02.pdf
_version_ 1747828078542848000
spelling my-uum-etd.64432021-04-18T06:58:15Z The influence of collaborative learning style, reciprocity and extroversion on knowledge sharing via social media among UUM undergraduates 2016 Ng, Shu Kae Chong, Yen Wan School of Business Management School of Business Management L Education (General) P Philology. Linguistics This quantitative study is aimed to study the relationship between collaborative learning style, reciprocity and extroversion on knowledge sharing via social media in Universiti Utara Malaysia (UUM). A total of 400 set of questionnaires were distributed to undergraduate students from three (3) academic colleges which are College of Business (COB), College of Arts and Sciences (CAS) and College of Law, Government and International Studies (COLGIS). However, only 363 set of questionnaires were return and usable for analysis. Regression analysis was performed to tests the hypotheses of the study. The result indicated that collaborative learning, reciprocity and extroversion were positively significant to knowledge sharing behavior via social media. The findings were discussed and recommendations for the future research were also addressed. 2016 Thesis https://etd.uum.edu.my/6443/ https://etd.uum.edu.my/6443/1/s818952_01.pdf text eng public https://etd.uum.edu.my/6443/2/s818952_02.pdf text eng public masters masters Universiti Utara Malaysia Abidin, M. J. Z., Rezaee, A. A., Abdullah, H. N., & Singh, K. K. B. (2011). Learning Styles and Overall Academic Achievement in a Specific Educational System. International Journal of Humanities and Social Science, 1(10), 143–152. Agyemang, F. G., Dzandu, M. D., & Boateng, H. (2016). Knowledge sharing among teachers: the role of the Big Five Personality Traits. VINE Journal of Information and Knowledge Management Systems, 46(1), 64–84. http://doi.org/10.1108/VJIKMS-12-2014-0066 Ahmad, F. (2003). 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