Factors influencing perception of international students towards mobile operators

Factors influencing perception of international students towards mobile operators

Mobile phones often recognized as an invention technology that facilitate interaction among students. The number of international students studying in Malaysian institution of higher education is continuously growing. The vast numbers of international students in Malaysia has contributed not only...

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Main Author: Messaoud, Belhimer
Format: Thesis
Language:eng
eng
Published: 2017
Subjects:
HF5415.33 Consumer Behavior.
LB2300 Higher Education
Online Access:https://etd.uum.edu.my/6446/1/s816228_01.pdf
https://etd.uum.edu.my/6446/2/s816228_02b.pdf
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id my-uum-etd.6446
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Ahmad, Norzieiriani
topic HF5415.33 Consumer Behavior.
LB2300 Higher Education
spellingShingle HF5415.33 Consumer Behavior.
LB2300 Higher Education
Messaoud, Belhimer
Factors influencing perception of international students towards mobile operators
description Mobile phones often recognized as an invention technology that facilitate interaction among students. The number of international students studying in Malaysian institution of higher education is continuously growing. The vast numbers of international students in Malaysia has contributed not only to the country's education sector, but the telecommunication industry as well. This research examines the influence of international call rate, promotion and service quality on perception international students towards mobile service providers in Malaysia. This study focuses on international students in UUM. A total of 360 questionnaires was distributed to international students in UUM, Sintok. 271 completed questionnaires were to test the hypotheses listed in this research. The study has demonstrated that there exist a relationship between factors as international call rate, promotion, service quality and level of perception of international students. The findings offer this several implications on how managers of mobile phone service providers can target international students, as well as use it as feedback to improve strategy marketing programs.
format Thesis
qualification_name other
qualification_level Master's degree
author Messaoud, Belhimer
author_facet Messaoud, Belhimer
author_sort Messaoud, Belhimer
title Factors influencing perception of international students towards mobile operators
title_short Factors influencing perception of international students towards mobile operators
title_full Factors influencing perception of international students towards mobile operators
title_fullStr Factors influencing perception of international students towards mobile operators
title_full_unstemmed Factors influencing perception of international students towards mobile operators
title_sort factors influencing perception of international students towards mobile operators
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2017
url https://etd.uum.edu.my/6446/1/s816228_01.pdf
https://etd.uum.edu.my/6446/2/s816228_02b.pdf
_version_ 1747828079078670336
spelling my-uum-etd.64462021-05-10T06:35:09Z Factors influencing perception of international students towards mobile operators 2017 Messaoud, Belhimer Ahmad, Norzieiriani Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. LB2300 Higher Education Mobile phones often recognized as an invention technology that facilitate interaction among students. The number of international students studying in Malaysian institution of higher education is continuously growing. The vast numbers of international students in Malaysia has contributed not only to the country's education sector, but the telecommunication industry as well. This research examines the influence of international call rate, promotion and service quality on perception international students towards mobile service providers in Malaysia. This study focuses on international students in UUM. A total of 360 questionnaires was distributed to international students in UUM, Sintok. 271 completed questionnaires were to test the hypotheses listed in this research. The study has demonstrated that there exist a relationship between factors as international call rate, promotion, service quality and level of perception of international students. The findings offer this several implications on how managers of mobile phone service providers can target international students, as well as use it as feedback to improve strategy marketing programs. 2017 Thesis https://etd.uum.edu.my/6446/ https://etd.uum.edu.my/6446/1/s816228_01.pdf text eng public https://etd.uum.edu.my/6446/2/s816228_02b.pdf text eng public other masters Universiti Utara Malaysia Adeleke, A., & Suraju, A. A. (2012). The determinants of customer loyalty in Nigeria's GSM market. International Journal of Business and Social Science, 3(14). Agyekum, C. K., Haifeng, H., & Agyeiwaa, A. (2015). 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