A study on consumers awareness and consumption patterns of green food among students in Universiti Utara Malaysia

A study on consumers awareness and consumption patterns of green food among students in Universiti Utara Malaysia

Food is the basic need to all human being in world and they have the right to consume and choose the safe products. Health consciousness, food safety, and environment consciousness are the main reasons why the consumers progressively aware about the products they consume. Since the nature is getting...

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Main Author: Nur Hazirah, Mohamad Janai
Format: Thesis
Language:eng
eng
Published: 2016
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/6447/1/s818969_01.pdf
https://etd.uum.edu.my/6447/2/s818969_02b.pdf
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id my-uum-etd.6447
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Sulaiman, Yaty
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Nur Hazirah, Mohamad Janai
A study on consumers awareness and consumption patterns of green food among students in Universiti Utara Malaysia
description Food is the basic need to all human being in world and they have the right to consume and choose the safe products. Health consciousness, food safety, and environment consciousness are the main reasons why the consumers progressively aware about the products they consume. Since the nature is getting worst due to environment problem, it has become public concern to introduce green concept in many countries. In Malaysia, the concept of green food still new to consumers, however the demand of the product is increase time by time. The objective and aim of the research is to identify the consumers’ awareness and green food consumption patterns among Undergraduate students in Universiti Utara Malaysia. Even the awareness of food quality and eating patterns could influence students mentally and physically. The research is focus on students because they are possessed important towards the environment and showing their responsibilities. Accordingly, this paper aims to discuss eating consumption practices among university students and their perception of proper feeding practices .The research used questionnaire and 400 respondents are needed to complete the data survey. In this way, it can help the policy makers to manage in formulating and implement the strategies to enhance the knowledge among the consumers especially the students. The implications of the theoretical and managerial as well as the recommendation are discussed in the study
format Thesis
qualification_name other
qualification_level Master's degree
author Nur Hazirah, Mohamad Janai
author_facet Nur Hazirah, Mohamad Janai
author_sort Nur Hazirah, Mohamad Janai
title A study on consumers awareness and consumption patterns of green food among students in Universiti Utara Malaysia
title_short A study on consumers awareness and consumption patterns of green food among students in Universiti Utara Malaysia
title_full A study on consumers awareness and consumption patterns of green food among students in Universiti Utara Malaysia
title_fullStr A study on consumers awareness and consumption patterns of green food among students in Universiti Utara Malaysia
title_full_unstemmed A study on consumers awareness and consumption patterns of green food among students in Universiti Utara Malaysia
title_sort study on consumers awareness and consumption patterns of green food among students in universiti utara malaysia
granting_institution Universiti Utara Malaysia
granting_department School of Business Management
publishDate 2016
url https://etd.uum.edu.my/6447/1/s818969_01.pdf
https://etd.uum.edu.my/6447/2/s818969_02b.pdf
_version_ 1747828079336620032
spelling my-uum-etd.64472021-04-19T04:20:20Z A study on consumers awareness and consumption patterns of green food among students in Universiti Utara Malaysia 2016 Nur Hazirah, Mohamad Janai Sulaiman, Yaty School of Business Management School of Business Management HF5415.33 Consumer Behavior. Food is the basic need to all human being in world and they have the right to consume and choose the safe products. Health consciousness, food safety, and environment consciousness are the main reasons why the consumers progressively aware about the products they consume. Since the nature is getting worst due to environment problem, it has become public concern to introduce green concept in many countries. In Malaysia, the concept of green food still new to consumers, however the demand of the product is increase time by time. The objective and aim of the research is to identify the consumers’ awareness and green food consumption patterns among Undergraduate students in Universiti Utara Malaysia. Even the awareness of food quality and eating patterns could influence students mentally and physically. The research is focus on students because they are possessed important towards the environment and showing their responsibilities. Accordingly, this paper aims to discuss eating consumption practices among university students and their perception of proper feeding practices .The research used questionnaire and 400 respondents are needed to complete the data survey. In this way, it can help the policy makers to manage in formulating and implement the strategies to enhance the knowledge among the consumers especially the students. The implications of the theoretical and managerial as well as the recommendation are discussed in the study 2016 Thesis https://etd.uum.edu.my/6447/ https://etd.uum.edu.my/6447/1/s818969_01.pdf text eng public https://etd.uum.edu.my/6447/2/s818969_02b.pdf text eng public other masters Universiti Utara Malaysia A.Krystallis, C. a. (2002). Organic product avoidance:Why consumers reject organic product. British Food Journal. Albayrak, T. (2011). The influence of skepticism on green purchase behavior. International Journal of Business & Social Science. A, L., Mazzocchi , M., & Traill , W. (2007). Food risk communication consumers in green food supply chain . The fifth framework programme. Abdul, Rahim. (2009). Awareness of eco-label in Malaysia's green marketing initiative. International Journal of Business and Management. Ali, A., & Ahmad, I. (2012). Environment friendly products among consumers in Pakistan . International Journal of Business and Social Sience . 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