Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis

Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis

One of the main sources for government revenue is tax and Goods and Services Tax (GST) is a part of it. GST is very significance to the government revenue and it also contributes to the economic growth. In Malaysia, the government has implemented the GST in 2015. Since the announcement of GST implem...

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Main Author: Nurjannah, Mohd Idris
Format: Thesis
Language:eng
eng
Published: 2015
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/6526/1/s815562_01.pdf
https://etd.uum.edu.my/6526/2/s815562_02.pdf
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id my-uum-etd.6526
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Zahrin, Zuriana
topic HF5415.33 Consumer Behavior.
HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
HF5415.33 Consumer Behavior.
Nurjannah, Mohd Idris
Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis
description One of the main sources for government revenue is tax and Goods and Services Tax (GST) is a part of it. GST is very significance to the government revenue and it also contributes to the economic growth. In Malaysia, the government has implemented the GST in 2015. Since the announcement of GST implementation, the consumers start to worry about the taxes burden that they have to face. Consumers especially those in the middle income and below are concerned about price increases on basic needs and they cannot avoid the impact of GST because the coverage of the taxes are huge. Hence, this study is responsible to analyze middle income earners consumer perceptions, readiness, acceptance of GST and their purchasing behaviour after the GST implementation. Thus, middle income earners who work at Maybank and CIMB bank in Alor Setar and Perlis were chooses as the respondents for this study. The finding shows that the middle income earners still cannot accept the GST implementation and their consumptions behaviour were significantly changes due to the declining of purchasing power. This study was expected to form a general understanding regarding consumer’s acceptance on GST. It also hopes that the government can make new strategies in order to reduce the burden faced by middle income earners so that they can survive in today challenging economic situation.
format Thesis
qualification_name masters
qualification_level Master's degree
author Nurjannah, Mohd Idris
author_facet Nurjannah, Mohd Idris
author_sort Nurjannah, Mohd Idris
title Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis
title_short Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis
title_full Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis
title_fullStr Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis
title_full_unstemmed Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis
title_sort study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (gst) implementation: case of maybank and cimb bank in kedah and perlis
granting_institution Universiti Utara Malaysia
granting_department Ghazali Shafie Graduate School of Government
publishDate 2015
url https://etd.uum.edu.my/6526/1/s815562_01.pdf
https://etd.uum.edu.my/6526/2/s815562_02.pdf
_version_ 1747828084586840064
spelling my-uum-etd.65262021-04-04T08:22:00Z Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis 2015 Nurjannah, Mohd Idris Zahrin, Zuriana Ghazali Shafie Graduate School of Government Ghazali Shafie Graduate School of Government HF5415.33 Consumer Behavior. HJ4771.6 Income Tax. Tax Returns. One of the main sources for government revenue is tax and Goods and Services Tax (GST) is a part of it. GST is very significance to the government revenue and it also contributes to the economic growth. In Malaysia, the government has implemented the GST in 2015. Since the announcement of GST implementation, the consumers start to worry about the taxes burden that they have to face. Consumers especially those in the middle income and below are concerned about price increases on basic needs and they cannot avoid the impact of GST because the coverage of the taxes are huge. Hence, this study is responsible to analyze middle income earners consumer perceptions, readiness, acceptance of GST and their purchasing behaviour after the GST implementation. Thus, middle income earners who work at Maybank and CIMB bank in Alor Setar and Perlis were chooses as the respondents for this study. The finding shows that the middle income earners still cannot accept the GST implementation and their consumptions behaviour were significantly changes due to the declining of purchasing power. This study was expected to form a general understanding regarding consumer’s acceptance on GST. It also hopes that the government can make new strategies in order to reduce the burden faced by middle income earners so that they can survive in today challenging economic situation. 2015 Thesis https://etd.uum.edu.my/6526/ https://etd.uum.edu.my/6526/1/s815562_01.pdf text eng public https://etd.uum.edu.my/6526/2/s815562_02.pdf text eng public masters masters Universiti Utara Malaysia Amanuddin, S., Muhammad Ishfaq, M. R., Afifah, A. H., Nur Fatin, Z., & Nurul Farhana, M. F. (2014). Educators’ awareness and acceptance towards goods and services tax (gst) implementation in Malaysia: A Study in Bandar Muadzam Shah, Pahang. International Journal Of Business Economics and Law, 4(1), 1–10. Aziz, O., & Gibbons, M. (2012). The effect on household income of government taxation. Journal of Policy Quarterly, Volume 8, Issue 1. Azrul Azwar Ahmad Tajudin. (2014). Policy Brief 1: GST. Retrieved from http://www.institutrakyat.org Bank Negara Malaysia. (2013). 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