Factors Influencing The Purchased Of Products Or Services Through The Internet

Internet shopping has received considerable attention in the popular issue as the future of in-home shopping. The Decision to attend for shopping behavior is a complex and many factors will significantly influence the consumer choice between a retail store and lnternet shopping mall. The probabilit...

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Main Author:	Noor Azlina, Kamarohim
Format:	Thesis
Language:	eng eng
Published:	2002
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/657/1/NOR_AZLINA_BT._KAMAROHIM.pdf https://etd.uum.edu.my/657/2/1.NOR_AZLINA_BT._KAMAROHIM.pdf
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id	my-uum-etd.657
record_format	uketd_dc
spelling	my-uum-etd.6572013-07-24T12:08:22Z Factors Influencing The Purchased Of Products Or Services Through The Internet 2002 Noor Azlina, Kamarohim Sekolah Siswazah Sekolah Siswazah HF5001-6182 Business Internet shopping has received considerable attention in the popular issue as the future of in-home shopping. The Decision to attend for shopping behavior is a complex and many factors will significantly influence the consumer choice between a retail store and lnternet shopping mall. The probability of adopting Web retailing by private lnternet users may depend on, not only the characteristics of the products and services being marketed, but also the other characteristics of the consumers who see the Web as a viable option for their retailing activity. In this paper, the main aim of the study is to investigate what the factors influencing the purchased of product or service through the lnternet. The multistage factors that requires the consumer to consider such factors as shopping experience, time consideration, price perception, desire for comfort, risk perception and safety and security concern. A total of 160 consumer from various level in the Kuala Lumpur were selected as a respondents of the study. Correlation analysis were used to seek for the significant relationship between the choice decision the variables and also to seek for the significant relationship between the demographic profile and the choice decision to purchased product or services through internet. The Descriptive analysis also used to see the percentage and standard deviation for each factors. The result showed that all of the factors such as shopping experience, time consideration, price perception, desire for comfort, risk perception and safety and security concern are significant at the consumer choice decision to purchased product or services through lnternet. The finding of this study in general will be beneficial to consumer to make a choice for purchased product or services either through lnternet or in-store based on the factors above. 2002 Thesis https://etd.uum.edu.my/657/ https://etd.uum.edu.my/657/1/NOR_AZLINA_BT._KAMAROHIM.pdf application/pdf eng validuser https://etd.uum.edu.my/657/2/1.NOR_AZLINA_BT._KAMAROHIM.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Noor Azlina, Kamarohim Factors Influencing The Purchased Of Products Or Services Through The Internet
description	Internet shopping has received considerable attention in the popular issue as the future of in-home shopping. The Decision to attend for shopping behavior is a complex and many factors will significantly influence the consumer choice between a retail store and lnternet shopping mall. The probability of adopting Web retailing by private lnternet users may depend on, not only the characteristics of the products and services being marketed, but also the other characteristics of the consumers who see the Web as a viable option for their retailing activity. In this paper, the main aim of the study is to investigate what the factors influencing the purchased of product or service through the lnternet. The multistage factors that requires the consumer to consider such factors as shopping experience, time consideration, price perception, desire for comfort, risk perception and safety and security concern. A total of 160 consumer from various level in the Kuala Lumpur were selected as a respondents of the study. Correlation analysis were used to seek for the significant relationship between the choice decision the variables and also to seek for the significant relationship between the demographic profile and the choice decision to purchased product or services through internet. The Descriptive analysis also used to see the percentage and standard deviation for each factors. The result showed that all of the factors such as shopping experience, time consideration, price perception, desire for comfort, risk perception and safety and security concern are significant at the consumer choice decision to purchased product or services through lnternet. The finding of this study in general will be beneficial to consumer to make a choice for purchased product or services either through lnternet or in-store based on the factors above.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Noor Azlina, Kamarohim
author_facet	Noor Azlina, Kamarohim
author_sort	Noor Azlina, Kamarohim
title	Factors Influencing The Purchased Of Products Or Services Through The Internet
title_short	Factors Influencing The Purchased Of Products Or Services Through The Internet
title_full	Factors Influencing The Purchased Of Products Or Services Through The Internet
title_fullStr	Factors Influencing The Purchased Of Products Or Services Through The Internet
title_full_unstemmed	Factors Influencing The Purchased Of Products Or Services Through The Internet
title_sort	factors influencing the purchased of products or services through the internet
granting_institution	Universiti Utara Malaysia
granting_department	Sekolah Siswazah
publishDate	2002
url	https://etd.uum.edu.my/657/1/NOR_AZLINA_BT._KAMAROHIM.pdf https://etd.uum.edu.my/657/2/1.NOR_AZLINA_BT._KAMAROHIM.pdf
_version_	1747826967080599552

Factors Influencing The Purchased Of Products Or Services Through The Internet

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