Moderating effect of religiosity on the relationship between technology readiness, trust and diffusion of e-commerce (B2C) in Sultanate of Oman

Moderating effect of religiosity on the relationship between technology readiness, trust and diffusion of e-commerce (B2C) in Sultanate of Oman

Electronic commerce has tremendously revolutionized the global economic system. Notwithstanding it has been playing a catalytic role in strengthening economies of the developing states, many countries are lagging behind in practicing electronic commerce due to numerous factors including technology r...

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Main Author: Ali, Basharat
Format: Thesis
Language:eng
eng
eng
Published: 2016
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HF5548.34 Mobile Commerce
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https://etd.uum.edu.my/6586/3/s95736_02b.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
eng
advisor Mohamed Udin, Zulkifli
Hussain Baluch, Nazim
topic HF5548.34 Mobile Commerce
spellingShingle HF5548.34 Mobile Commerce
Ali, Basharat
Moderating effect of religiosity on the relationship between technology readiness, trust and diffusion of e-commerce (B2C) in Sultanate of Oman
description Electronic commerce has tremendously revolutionized the global economic system. Notwithstanding it has been playing a catalytic role in strengthening economies of the developing states, many countries are lagging behind in practicing electronic commerce due to numerous factors including technology readiness and trust. This study aimed to investigate the nature of relationship that exists between technology readiness, trust and diffusion of electronic while focusing on the public sector higher education institutions of the Sultanate of Oman. Furthermore, the study indented to examine the moderating effect of religiosity on the relationship between technology readiness, trust and diffusion of e-commerce. A structured questionnaire representing dimensions related to technology readiness, trust, religiosity and diffusion of electronic commerce was duly designed. Data was collected using survey method, through the distribution of the structured questionnaires to the public sector higher education institutions of Oman. The Partial Lease Square - Structural Equation Modeling (PLS-SEM) was employed to test the hypotheses. The results indicated that technology readiness, trust and religiosity have positive effects on the diffusion of e-commerce. Additionally, the findings revealed that religiosity significantly and positively moderates the relationship between technology readiness, trust and the diffusion of electronic commerce. The results imply that all the stakeholders must call their attention to the core areas of e-commerce like technology readiness, trust and religiosity to ensure a brighter future in today’s fast moving and competitive environment. While contributing to the body of knowledge and highlighting the importance of technology readiness and trust in the diffusion process of electronic commerce, the study appropriately provides practical, managerial, educational and theological implications to the prospective consumers, governmental officials, policy- makers and the e-commerce global community. In terms of limitations, this study is confined to the impacts of technology readiness, trust and religiosity on the diffusion of (business to consumer) electronic commerce, and has targeted academicians from the public higher education institutions, as respondents. On the basis of this study, future research can be conducted in the perspective of developing countries other than the Sultanate of Oman. It would also be valuable to employ the framework in conducting comparative studies on the developing and the developed nations
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Ali, Basharat
author_facet Ali, Basharat
author_sort Ali, Basharat
title Moderating effect of religiosity on the relationship between technology readiness, trust and diffusion of e-commerce (B2C) in Sultanate of Oman
title_short Moderating effect of religiosity on the relationship between technology readiness, trust and diffusion of e-commerce (B2C) in Sultanate of Oman
title_full Moderating effect of religiosity on the relationship between technology readiness, trust and diffusion of e-commerce (B2C) in Sultanate of Oman
title_fullStr Moderating effect of religiosity on the relationship between technology readiness, trust and diffusion of e-commerce (B2C) in Sultanate of Oman
title_full_unstemmed Moderating effect of religiosity on the relationship between technology readiness, trust and diffusion of e-commerce (B2C) in Sultanate of Oman
title_sort moderating effect of religiosity on the relationship between technology readiness, trust and diffusion of e-commerce (b2c) in sultanate of oman
granting_institution Universiti Utara Malaysia
granting_department School of Technology Management & Logistics
publishDate 2016
url https://etd.uum.edu.my/6586/1/Depositpermission_s95736.pdf
https://etd.uum.edu.my/6586/2/s95736_01a.pdf
https://etd.uum.edu.my/6586/3/s95736_02b.pdf
_version_ 1747828098623078400
spelling my-uum-etd.65862017-12-17T03:40:33Z Moderating effect of religiosity on the relationship between technology readiness, trust and diffusion of e-commerce (B2C) in Sultanate of Oman 2016 Ali, Basharat Mohamed Udin, Zulkifli Hussain Baluch, Nazim School of Technology Management & Logistics School of Technology Management & Logistics HF5548.34 Mobile Commerce Electronic commerce has tremendously revolutionized the global economic system. Notwithstanding it has been playing a catalytic role in strengthening economies of the developing states, many countries are lagging behind in practicing electronic commerce due to numerous factors including technology readiness and trust. This study aimed to investigate the nature of relationship that exists between technology readiness, trust and diffusion of electronic while focusing on the public sector higher education institutions of the Sultanate of Oman. Furthermore, the study indented to examine the moderating effect of religiosity on the relationship between technology readiness, trust and diffusion of e-commerce. A structured questionnaire representing dimensions related to technology readiness, trust, religiosity and diffusion of electronic commerce was duly designed. Data was collected using survey method, through the distribution of the structured questionnaires to the public sector higher education institutions of Oman. The Partial Lease Square - Structural Equation Modeling (PLS-SEM) was employed to test the hypotheses. The results indicated that technology readiness, trust and religiosity have positive effects on the diffusion of e-commerce. Additionally, the findings revealed that religiosity significantly and positively moderates the relationship between technology readiness, trust and the diffusion of electronic commerce. The results imply that all the stakeholders must call their attention to the core areas of e-commerce like technology readiness, trust and religiosity to ensure a brighter future in today’s fast moving and competitive environment. While contributing to the body of knowledge and highlighting the importance of technology readiness and trust in the diffusion process of electronic commerce, the study appropriately provides practical, managerial, educational and theological implications to the prospective consumers, governmental officials, policy- makers and the e-commerce global community. In terms of limitations, this study is confined to the impacts of technology readiness, trust and religiosity on the diffusion of (business to consumer) electronic commerce, and has targeted academicians from the public higher education institutions, as respondents. On the basis of this study, future research can be conducted in the perspective of developing countries other than the Sultanate of Oman. It would also be valuable to employ the framework in conducting comparative studies on the developing and the developed nations 2016 Thesis https://etd.uum.edu.my/6586/ https://etd.uum.edu.my/6586/1/Depositpermission_s95736.pdf text eng staffonly https://etd.uum.edu.my/6586/2/s95736_01a.pdf text eng public https://etd.uum.edu.my/6586/3/s95736_02b.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Abdullah, M., & Suhaib, A. Q. (2011). The Impact of Zakat on Social life of Muslim Society. Pakistan Journal of Islamic Research, 8, 85-91. Abou-Youssef, M., Kortam, W., Abou-Aish, E., & El-Bassiouny, N. (2011). Measuring Islamic-Driven Buyer Behavioral Implications: A Proposed Market-Minded Religiosity Scale. Journal of American Science, 7(8), 728-741. Abu-Assi, H. A., Al-Dmour, H. H., & Al-Zu’bi, Z. M. (2014). Determinants of Internet Banking Adoption in Jordan. International Journal of Business and Management, 9(12), 169-196. Abu-Dalbouh, H. M. (2013). 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