The mediating effect of e-satisfaction and the moderating effect of convenience towards e-loyalty among Internet banking users in northern region of Malaysia
Research on online customer loyalty among internet banking users is important because of the threat posed by phishing and other related issues. The literature has shown that it is a major concern, especially in Malaysia. This study examines the factors influencing eLoyalty such as eSatisfaction, eCo...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | eng eng eng |
| 出版: |
2016
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| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/6714/1/Depositpermission_s94318.pdf https://etd.uum.edu.my/6714/2/s94318_01.pdf https://etd.uum.edu.my/6714/3/s94318_02.pdf |
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