Amalan tanggungjawab sosial korporat : kajian terhadap proses pembuatan keputusan dan akauntabiliti pelaksanaan rancangan 'Bersamamu' oleh Media Prima Berhad

Amalan tanggungjawab sosial korporat : kajian terhadap proses pembuatan keputusan dan akauntabiliti pelaksanaan rancangan 'Bersamamu' oleh Media Prima Berhad

The accountability of Corporate Social Responsibility (CSR) implementation in influencing the targeted community and the decision approach of the meaning of CSR should be seen from the practical and theoretical perspectives. The objectives of this study were to know ways of the decision approach in...

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Main Author: Julastri, Ibrahim
Format: Thesis
Language:eng
eng
Published: 2017
Subjects:
HD60 Small Business.
Online Access:https://etd.uum.edu.my/6812/1/s92381_01.pdf
https://etd.uum.edu.my/6812/2/s92381_02.pdf
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id my-uum-etd.6812
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Yusof, Norhafezah
Abu Bakar, Hassan
topic HD60 Small Business.
spellingShingle HD60 Small Business.
Julastri, Ibrahim
Amalan tanggungjawab sosial korporat : kajian terhadap proses pembuatan keputusan dan akauntabiliti pelaksanaan rancangan 'Bersamamu' oleh Media Prima Berhad
description The accountability of Corporate Social Responsibility (CSR) implementation in influencing the targeted community and the decision approach of the meaning of CSR should be seen from the practical and theoretical perspectives. The objectives of this study were to know ways of the decision approach in terms of the meaning of CSR and ways the decision-making processes are being made in program ‘BersamaMu’ at Media Prima Berhad. Specifically, there are three main objectives. Firstly, to determine CSR concept in the context of BersamaMu program. Secondly, to determine the decision making process in BersamaMu program. Thirdly, to investigate stimulating factors of rational decision making process of BersamaMu program. A total of 14 respondents who were involved in the production process of the CSR TV program were interviewed for this study. Through thematic analysis, several basic themes were identified and they were categorized into seven main themes. Firstly, CSR concepts in the context of BersamaMu program are poverty, development and participation to the targeted communities. Secondly, there are three types of decision making process, namely consensus-of-round-table, level of decision stages and perspective of stakeholders. Thirdly, situational context of the targeted community stimulated rational decision making process of BersamaMu program. The findings may offer a new approach in understanding the definition and decision making process of CSR through a set of decision-makers’ input and potential decision behaviors.
format Thesis
qualification_name other
qualification_level Doctorate
author Julastri, Ibrahim
author_facet Julastri, Ibrahim
author_sort Julastri, Ibrahim
title Amalan tanggungjawab sosial korporat : kajian terhadap proses pembuatan keputusan dan akauntabiliti pelaksanaan rancangan 'Bersamamu' oleh Media Prima Berhad
title_short Amalan tanggungjawab sosial korporat : kajian terhadap proses pembuatan keputusan dan akauntabiliti pelaksanaan rancangan 'Bersamamu' oleh Media Prima Berhad
title_full Amalan tanggungjawab sosial korporat : kajian terhadap proses pembuatan keputusan dan akauntabiliti pelaksanaan rancangan 'Bersamamu' oleh Media Prima Berhad
title_fullStr Amalan tanggungjawab sosial korporat : kajian terhadap proses pembuatan keputusan dan akauntabiliti pelaksanaan rancangan 'Bersamamu' oleh Media Prima Berhad
title_full_unstemmed Amalan tanggungjawab sosial korporat : kajian terhadap proses pembuatan keputusan dan akauntabiliti pelaksanaan rancangan 'Bersamamu' oleh Media Prima Berhad
title_sort amalan tanggungjawab sosial korporat : kajian terhadap proses pembuatan keputusan dan akauntabiliti pelaksanaan rancangan 'bersamamu' oleh media prima berhad
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2017
url https://etd.uum.edu.my/6812/1/s92381_01.pdf
https://etd.uum.edu.my/6812/2/s92381_02.pdf
_version_ 1747828118831235072
spelling my-uum-etd.68122021-05-09T06:48:10Z Amalan tanggungjawab sosial korporat : kajian terhadap proses pembuatan keputusan dan akauntabiliti pelaksanaan rancangan 'Bersamamu' oleh Media Prima Berhad 2017 Julastri, Ibrahim Yusof, Norhafezah Abu Bakar, Hassan Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts and Sciences HD60 Small Business. The accountability of Corporate Social Responsibility (CSR) implementation in influencing the targeted community and the decision approach of the meaning of CSR should be seen from the practical and theoretical perspectives. The objectives of this study were to know ways of the decision approach in terms of the meaning of CSR and ways the decision-making processes are being made in program ‘BersamaMu’ at Media Prima Berhad. Specifically, there are three main objectives. Firstly, to determine CSR concept in the context of BersamaMu program. Secondly, to determine the decision making process in BersamaMu program. Thirdly, to investigate stimulating factors of rational decision making process of BersamaMu program. A total of 14 respondents who were involved in the production process of the CSR TV program were interviewed for this study. Through thematic analysis, several basic themes were identified and they were categorized into seven main themes. Firstly, CSR concepts in the context of BersamaMu program are poverty, development and participation to the targeted communities. Secondly, there are three types of decision making process, namely consensus-of-round-table, level of decision stages and perspective of stakeholders. Thirdly, situational context of the targeted community stimulated rational decision making process of BersamaMu program. 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