Perceived media coverage and environmental awareness among university students in Malaysia : the moderating effects of perceived government role and green value

Perceived media coverage and environmental awareness among university students in Malaysia : the moderating effects of perceived government role and green value

The inconsistent findings on the relationship between media coverage (MC) and environmental awareness (EA) provide the current study research gap which invites further investigation into the possible contingent variables (moderator). Based on the emerging theoretical framework, government role (GR)...

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Main Author: Fayyad, Khaled M.I. Abu
Format: Thesis
Language:eng
eng
Published: 2017
Subjects:
PN Literature (General)
Online Access:https://etd.uum.edu.my/6814/1/s93611_01.pdf
https://etd.uum.edu.my/6814/2/s93611_02.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Ahmad, Mohd. Khairie
Ramli, Romlah
topic PN Literature (General)
spellingShingle PN Literature (General)
Fayyad, Khaled M.I. Abu
Perceived media coverage and environmental awareness among university students in Malaysia : the moderating effects of perceived government role and green value
description The inconsistent findings on the relationship between media coverage (MC) and environmental awareness (EA) provide the current study research gap which invites further investigation into the possible contingent variables (moderator). Based on the emerging theoretical framework, government role (GR) and perceived green values (GV) were postulate as potential moderators. Thus, a research framework was proposed to examine the relationship between MC and EA, as well as the moderating effects of GR and GV on the relationship. The research framework was underpinned by Agenda Setting Theory and Framing Theory, and further supplemented by Limited Effects Theory, and Institutional Theory. Proportionate random sampling was adopted along with survey method to obtain data. The questionnaires of 730 respondents were used for data analysis that employed Exploratory Factor Analysis and Confirmatory Partial Least Square Structural Equation Modelling analysis techniques. It was found that all direct associations between MC and EA, GV and EA, and GR and EA demonstrated significant results. Further, while GR was found significantly moderated the relationship between MC and EA, there was no evidence for significant moderating effect of GV. It was found that all direct associations between MC and EA, GV and EA, and GR and EA demonstrated significant results. Further, while GR was found significantly moderated the relationship between MC and EA, there was no evidence for significant moderating effect of GV.
format Thesis
qualification_name other
qualification_level Doctorate
author Fayyad, Khaled M.I. Abu
author_facet Fayyad, Khaled M.I. Abu
author_sort Fayyad, Khaled M.I. Abu
title Perceived media coverage and environmental awareness among university students in Malaysia : the moderating effects of perceived government role and green value
title_short Perceived media coverage and environmental awareness among university students in Malaysia : the moderating effects of perceived government role and green value
title_full Perceived media coverage and environmental awareness among university students in Malaysia : the moderating effects of perceived government role and green value
title_fullStr Perceived media coverage and environmental awareness among university students in Malaysia : the moderating effects of perceived government role and green value
title_full_unstemmed Perceived media coverage and environmental awareness among university students in Malaysia : the moderating effects of perceived government role and green value
title_sort perceived media coverage and environmental awareness among university students in malaysia : the moderating effects of perceived government role and green value
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2017
url https://etd.uum.edu.my/6814/1/s93611_01.pdf
https://etd.uum.edu.my/6814/2/s93611_02.pdf
_version_ 1747828119414243328
spelling my-uum-etd.68142021-05-09T02:47:16Z Perceived media coverage and environmental awareness among university students in Malaysia : the moderating effects of perceived government role and green value 2017 Fayyad, Khaled M.I. Abu Ahmad, Mohd. Khairie Ramli, Romlah Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts and Sciences PN Literature (General) The inconsistent findings on the relationship between media coverage (MC) and environmental awareness (EA) provide the current study research gap which invites further investigation into the possible contingent variables (moderator). Based on the emerging theoretical framework, government role (GR) and perceived green values (GV) were postulate as potential moderators. Thus, a research framework was proposed to examine the relationship between MC and EA, as well as the moderating effects of GR and GV on the relationship. The research framework was underpinned by Agenda Setting Theory and Framing Theory, and further supplemented by Limited Effects Theory, and Institutional Theory. Proportionate random sampling was adopted along with survey method to obtain data. The questionnaires of 730 respondents were used for data analysis that employed Exploratory Factor Analysis and Confirmatory Partial Least Square Structural Equation Modelling analysis techniques. It was found that all direct associations between MC and EA, GV and EA, and GR and EA demonstrated significant results. Further, while GR was found significantly moderated the relationship between MC and EA, there was no evidence for significant moderating effect of GV. It was found that all direct associations between MC and EA, GV and EA, and GR and EA demonstrated significant results. 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