Penggunaan inovasi teknologi komunikasi dalam pengembangan pertanian di Lembaga Kemajuan Pertanian Muda (MADA)

Penggunaan inovasi teknologi komunikasi dalam pengembangan pertanian di Lembaga Kemajuan Pertanian Muda (MADA)

This study discusses on the use of communication technology innovation in the development of agriculture. Communication technology is refer to an advanced innovation that has to be fully utilized by the farmers as it is the means to get hold of various agricultural information to help improve of the...

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Main Author: Ahmad Fahmi, Mahamood
Format: Thesis
Language:eng
eng
eng
Published: 2018
Subjects:
S Agriculture (General)
T Technology (General)
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https://etd.uum.edu.my/6894/2/s94710_01.pdf
https://etd.uum.edu.my/6894/3/s94710_02.pdf
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id my-uum-etd.6894
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
eng
advisor Mohammed, Rosli
Ahmad, Mohd Khairie
topic S Agriculture (General)
T Technology (General)
spellingShingle S Agriculture (General)
T Technology (General)
Ahmad Fahmi, Mahamood
Penggunaan inovasi teknologi komunikasi dalam pengembangan pertanian di Lembaga Kemajuan Pertanian Muda (MADA)
description This study discusses on the use of communication technology innovation in the development of agriculture. Communication technology is refer to an advanced innovation that has to be fully utilized by the farmers as it is the means to get hold of various agricultural information to help improve of their quality of agricultural efforts. Most farmers are merely way behind in terms of utilizing the innovation communication technology, which has prompted the researchers to scrutinize this issue in greater depth. Based on the Diffusion of Innovation Theory, and the Unified Theory of Acceptance and Use of Technology (UTAUT), this study observed the effectiveness of the combination of these two theories and the roles of the extension agents in the use of communication technology innovation among farmers. This study combined both the quantitative method through the use of questionnaires and a focused group as the qualitative method. 398 farmers were chosen as respondents. In addition, a focused group discussion involving ten farmers was conducted to support the findings of the quantitative data. Descriptive and inferential tests were carried out on the quantitative data. Meanwhile, thematic analysis was employed to analyse qualitative data. The result showed there is a significant relationship between the characteristics of innovation and technology acceptance. The influence of the characteristics of innovation, which are the relative advantage and the observability on technology acceptance, is at 10.2% of variance changes. Discriminant analysis found that there is a significant difference in farmers' locality in accepting technology. The qualitative findings showed that the role of the extension agents has to be increased in order to inspire the farmers to use the innovation. This study developed a model that integrates both theories, the role of the extension agent and locality in understanding the issue of communication technology innovation usage among the farmers. This model can be further improved or modified for future research to identify other factors that could play a role in the use of this innovation.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Ahmad Fahmi, Mahamood
author_facet Ahmad Fahmi, Mahamood
author_sort Ahmad Fahmi, Mahamood
title Penggunaan inovasi teknologi komunikasi dalam pengembangan pertanian di Lembaga Kemajuan Pertanian Muda (MADA)
title_short Penggunaan inovasi teknologi komunikasi dalam pengembangan pertanian di Lembaga Kemajuan Pertanian Muda (MADA)
title_full Penggunaan inovasi teknologi komunikasi dalam pengembangan pertanian di Lembaga Kemajuan Pertanian Muda (MADA)
title_fullStr Penggunaan inovasi teknologi komunikasi dalam pengembangan pertanian di Lembaga Kemajuan Pertanian Muda (MADA)
title_full_unstemmed Penggunaan inovasi teknologi komunikasi dalam pengembangan pertanian di Lembaga Kemajuan Pertanian Muda (MADA)
title_sort penggunaan inovasi teknologi komunikasi dalam pengembangan pertanian di lembaga kemajuan pertanian muda (mada)
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2018
url https://etd.uum.edu.my/6894/1/DepositPermission_s94710.pdf
https://etd.uum.edu.my/6894/2/s94710_01.pdf
https://etd.uum.edu.my/6894/3/s94710_02.pdf
_version_ 1747828124345696256
spelling my-uum-etd.68942021-08-09T03:32:27Z Penggunaan inovasi teknologi komunikasi dalam pengembangan pertanian di Lembaga Kemajuan Pertanian Muda (MADA) 2018 Ahmad Fahmi, Mahamood Mohammed, Rosli Ahmad, Mohd Khairie Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts and Sciences S Agriculture (General) T Technology (General) This study discusses on the use of communication technology innovation in the development of agriculture. Communication technology is refer to an advanced innovation that has to be fully utilized by the farmers as it is the means to get hold of various agricultural information to help improve of their quality of agricultural efforts. Most farmers are merely way behind in terms of utilizing the innovation communication technology, which has prompted the researchers to scrutinize this issue in greater depth. Based on the Diffusion of Innovation Theory, and the Unified Theory of Acceptance and Use of Technology (UTAUT), this study observed the effectiveness of the combination of these two theories and the roles of the extension agents in the use of communication technology innovation among farmers. This study combined both the quantitative method through the use of questionnaires and a focused group as the qualitative method. 398 farmers were chosen as respondents. In addition, a focused group discussion involving ten farmers was conducted to support the findings of the quantitative data. Descriptive and inferential tests were carried out on the quantitative data. Meanwhile, thematic analysis was employed to analyse qualitative data. The result showed there is a significant relationship between the characteristics of innovation and technology acceptance. The influence of the characteristics of innovation, which are the relative advantage and the observability on technology acceptance, is at 10.2% of variance changes. Discriminant analysis found that there is a significant difference in farmers' locality in accepting technology. The qualitative findings showed that the role of the extension agents has to be increased in order to inspire the farmers to use the innovation. This study developed a model that integrates both theories, the role of the extension agent and locality in understanding the issue of communication technology innovation usage among the farmers. This model can be further improved or modified for future research to identify other factors that could play a role in the use of this innovation. 2018 Thesis https://etd.uum.edu.my/6894/ https://etd.uum.edu.my/6894/1/DepositPermission_s94710.pdf text eng public https://etd.uum.edu.my/6894/2/s94710_01.pdf text eng public https://etd.uum.edu.my/6894/3/s94710_02.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Abdul Wahab Ismail Gani, Kamaliah Siarap & Hasrina Mustafa. (2006). Penggunaan komputer dalam pengajaran pembelajaran dalam kalangan guru sekolah menengah: Satu kajian kes di Pulau Pinang. Kajian Malaysia, XXIV (1 & 2). Abu Shanab, Emad, Pearson, J. Michael, Setterstrom & Andrew J. (2010). Internet banking and customer acceptance in Jordan: The unified model’s perspective. Journal Communications of the Association for Information Systems, 26 (23), 248-259. Alfin Samir dan Dwi Larso. (2011). 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