Reka bentuk laman media sosial berteraskan dimensi kebolehlihatan untuk usahawan mikro

Social media has become an important marketing phenomenon in the business environment. However, existing guidelines on using social media for business do not focus on the visibility elements. Visibility is a key factor especially for micro entrepreneurs to strengthen their marketing department. Ther...

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Main Author:	Mohd Hafizie, Suhaimi
Format:	Thesis
Language:	eng eng eng
Published:	2018
Subjects:	HB615-715 Entrepreneurship Risk and uncertainty Property TK5015.888 Web sites
Online Access:	https://etd.uum.edu.my/6924/1/DepositPermission_s93626.pdf https://etd.uum.edu.my/6924/2/s93626_01.pdf https://etd.uum.edu.my/6924/3/s93626_02.pdf
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id	my-uum-etd.6924
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Shiratuddin, Norshuhada
topic	HB615-715 Entrepreneurship Risk and uncertainty Property TK5015.888 Web sites
spellingShingle	HB615-715 Entrepreneurship Risk and uncertainty Property TK5015.888 Web sites Mohd Hafizie, Suhaimi Reka bentuk laman media sosial berteraskan dimensi kebolehlihatan untuk usahawan mikro
description	Social media has become an important marketing phenomenon in the business environment. However, existing guidelines on using social media for business do not focus on the visibility elements. Visibility is a key factor especially for micro entrepreneurs to strengthen their marketing department. Therefore, the main objective of this study is to propose a design guideline for building a marketing social media site based on visibility elements. In order to achieve that goal, research methodology in design science was adopted. The study involved the search for key processes in a guideline development methodology, identification of the visibility dimensions, the measurement of micro entrepreneurs’ perception towards the guideline and performance monitoring. Five main visibility elements were identified and included in the guideline (i) Developing business site, (ii) Shaping community, (iii) Content information management, (iv) Analysing customer behaviour, and (v) Optimizing market opportunity. These five elements are based by media richness, social influence, and new communication paradigm theory. The perception measures of the developed guideline were carried out through 7 different seminar series which were attended by 114 entrepreneurs. The measurement of the guideline was based on three dimensions, which are quality, content and format, and usability. The results show that the developed guideline has quality, good content and format, and high usability level. The hypotheses results show no significant difference between the experienced and inexperienced entrepreneurs when using the guideline. Generally, this guideline is well received by the experts and entrepreneurs that were involved in this study. Apart from that, the monitoring of micro entrepreneur performance show significant increase in postal feedback and sales volume. This directly confirms the guideline, usage module and visibility elements produced are the main contributions of the study.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Mohd Hafizie, Suhaimi
author_facet	Mohd Hafizie, Suhaimi
author_sort	Mohd Hafizie, Suhaimi
title	Reka bentuk laman media sosial berteraskan dimensi kebolehlihatan untuk usahawan mikro
title_short	Reka bentuk laman media sosial berteraskan dimensi kebolehlihatan untuk usahawan mikro
title_full	Reka bentuk laman media sosial berteraskan dimensi kebolehlihatan untuk usahawan mikro
title_fullStr	Reka bentuk laman media sosial berteraskan dimensi kebolehlihatan untuk usahawan mikro
title_full_unstemmed	Reka bentuk laman media sosial berteraskan dimensi kebolehlihatan untuk usahawan mikro
title_sort	reka bentuk laman media sosial berteraskan dimensi kebolehlihatan untuk usahawan mikro
granting_institution	Universiti Utara Malaysia
granting_department	Awang Had Salleh Graduate School of Arts & Sciences
publishDate	2018
url	https://etd.uum.edu.my/6924/1/DepositPermission_s93626.pdf https://etd.uum.edu.my/6924/2/s93626_01.pdf https://etd.uum.edu.my/6924/3/s93626_02.pdf
_version_	1747828129691336704
spelling	my-uum-etd.69242021-08-11T01:59:36Z Reka bentuk laman media sosial berteraskan dimensi kebolehlihatan untuk usahawan mikro 2018 Mohd Hafizie, Suhaimi Shiratuddin, Norshuhada Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts and Sciences HB615-715 Entrepreneurship. Risk and uncertainty. Property TK5015.888 Web sites Social media has become an important marketing phenomenon in the business environment. However, existing guidelines on using social media for business do not focus on the visibility elements. Visibility is a key factor especially for micro entrepreneurs to strengthen their marketing department. Therefore, the main objective of this study is to propose a design guideline for building a marketing social media site based on visibility elements. In order to achieve that goal, research methodology in design science was adopted. The study involved the search for key processes in a guideline development methodology, identification of the visibility dimensions, the measurement of micro entrepreneurs’ perception towards the guideline and performance monitoring. Five main visibility elements were identified and included in the guideline (i) Developing business site, (ii) Shaping community, (iii) Content information management, (iv) Analysing customer behaviour, and (v) Optimizing market opportunity. These five elements are based by media richness, social influence, and new communication paradigm theory. The perception measures of the developed guideline were carried out through 7 different seminar series which were attended by 114 entrepreneurs. The measurement of the guideline was based on three dimensions, which are quality, content and format, and usability. The results show that the developed guideline has quality, good content and format, and high usability level. The hypotheses results show no significant difference between the experienced and inexperienced entrepreneurs when using the guideline. Generally, this guideline is well received by the experts and entrepreneurs that were involved in this study. Apart from that, the monitoring of micro entrepreneur performance show significant increase in postal feedback and sales volume. This directly confirms the guideline, usage module and visibility elements produced are the main contributions of the study. 2018 Thesis https://etd.uum.edu.my/6924/ https://etd.uum.edu.my/6924/1/DepositPermission_s93626.pdf text eng public https://etd.uum.edu.my/6924/2/s93626_01.pdf text eng public https://etd.uum.edu.my/6924/3/s93626_02.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Acierean, O. (2010). Sosial media -- instrument al marketingului politic. (Romanian), Social media -- a political marketing tool. (English): Rosetti Educational s.r.l. AGREE Collaboration. (2012). 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