Factors related to online shopping intention among young men in Kuala Lumpur

Factors related to online shopping intention among young men in Kuala Lumpur

The purpose of this study is to investigate the relationship of perceived ease of use, perceived usefulness, product variety, pricing, product guarantee and subjective norm towards online shopping intention among young men in Kuala Lumpur. 384 sets of questionnaire were distributed using convenience...

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Main Author: Zuhairah, Katmin
Format: Thesis
Language:eng
eng
Published: 2017
Subjects:
HF5001-6182 Business
Online Access:https://etd.uum.edu.my/6946/1/s818762_01.pdf
https://etd.uum.edu.my/6946/2/s818762_02.pdf
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institution Universiti Utara Malaysia
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language eng
eng
advisor Md. Said, Nor Pujawati
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Zuhairah, Katmin
Factors related to online shopping intention among young men in Kuala Lumpur
description The purpose of this study is to investigate the relationship of perceived ease of use, perceived usefulness, product variety, pricing, product guarantee and subjective norm towards online shopping intention among young men in Kuala Lumpur. 384 sets of questionnaire were distributed using convenience sampling method. However, only 310 set of questionnaire were returned back. All questionnaire collected were usable with a response rate of 80.7%. The data collected were analyzed using Statistical Package for Social Science (SPSS) version 23.0. Then, reliability analysis, descriptive analysis and inferential analysis were conducted. Through the reliability analysis, all variables used in this study are reliable with the value of each variable exceeds 0.6 as suggested by previous researcher. Besides, this study found that all the independent variables significantly relationship with online shopping intention among young men in Kuala Lumpur (p < 0.01). Through the regression model (R = 0.771, R2 = 0.594), it indicated that 59.4% of online shopping intention among young men in Kuala Lumpur was influenced to all the independent variables. Online shopping intention among young men in Kuala Lumpur is influenced mostly by product variety. Next, the influence factors to online shopping intention among young men in Kuala Lumpur were followed by product guarantee, perceived usefulness, perceived ease of use, subjective norm and lastly pricing. In order to further improve this research, future research may conduct a qualitative research and added a number of appropriate variables. Knowledge of the factors influencing the intention to buy online among young men is useful for organizations to prioritize their resources such as investment and time with the most efficient and effective manner
format Thesis
qualification_name masters
qualification_level Master's degree
author Zuhairah, Katmin
author_facet Zuhairah, Katmin
author_sort Zuhairah, Katmin
title Factors related to online shopping intention among young men in Kuala Lumpur
title_short Factors related to online shopping intention among young men in Kuala Lumpur
title_full Factors related to online shopping intention among young men in Kuala Lumpur
title_fullStr Factors related to online shopping intention among young men in Kuala Lumpur
title_full_unstemmed Factors related to online shopping intention among young men in Kuala Lumpur
title_sort factors related to online shopping intention among young men in kuala lumpur
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2017
url https://etd.uum.edu.my/6946/1/s818762_01.pdf
https://etd.uum.edu.my/6946/2/s818762_02.pdf
_version_ 1747828133488230400
spelling my-uum-etd.69462021-08-19T01:12:23Z Factors related to online shopping intention among young men in Kuala Lumpur 2017 Zuhairah, Katmin Md. Said, Nor Pujawati Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5001-6182 Business The purpose of this study is to investigate the relationship of perceived ease of use, perceived usefulness, product variety, pricing, product guarantee and subjective norm towards online shopping intention among young men in Kuala Lumpur. 384 sets of questionnaire were distributed using convenience sampling method. However, only 310 set of questionnaire were returned back. All questionnaire collected were usable with a response rate of 80.7%. The data collected were analyzed using Statistical Package for Social Science (SPSS) version 23.0. Then, reliability analysis, descriptive analysis and inferential analysis were conducted. Through the reliability analysis, all variables used in this study are reliable with the value of each variable exceeds 0.6 as suggested by previous researcher. Besides, this study found that all the independent variables significantly relationship with online shopping intention among young men in Kuala Lumpur (p < 0.01). Through the regression model (R = 0.771, R2 = 0.594), it indicated that 59.4% of online shopping intention among young men in Kuala Lumpur was influenced to all the independent variables. Online shopping intention among young men in Kuala Lumpur is influenced mostly by product variety. Next, the influence factors to online shopping intention among young men in Kuala Lumpur were followed by product guarantee, perceived usefulness, perceived ease of use, subjective norm and lastly pricing. In order to further improve this research, future research may conduct a qualitative research and added a number of appropriate variables. Knowledge of the factors influencing the intention to buy online among young men is useful for organizations to prioritize their resources such as investment and time with the most efficient and effective manner 2017 Thesis https://etd.uum.edu.my/6946/ https://etd.uum.edu.my/6946/1/s818762_01.pdf text eng public https://etd.uum.edu.my/6946/2/s818762_02.pdf text eng public masters masters Universiti Utara Malaysia Aghdaie, S. F. A., Piraman, A., & Fathi, S. (2011). An analysis of factors affecting the consumer’s attitude of trust and their impact on internet purchasing behavior. International Journal of Business and Social Science, 2(23), 147–158. Retrieved from http://ijbssnet.com/journals/Vol_2_No_23_ Special_Issue_December_2011/16.pdf Ahmed, E.-K. (2012). 10 consumer behavior differences between developed and developing countries. 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