Adaptasi Elemen-Elemen Pemasaran Di Dalam Pengurusan Pusat Sumber Sekolah

The purpose of this study was to identify the factors that have great influence over the usage of teaching aids among teachers. There were lots of researches being carried out regarding the matter, but the situation remains the same as before. Therefore something should be done towards the managemen...

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Main Author:	Rohana, Talib
Format:	Thesis
Language:	eng eng
Published:	1999
Subjects:	Z665 Library Science Information Science
Online Access:	https://etd.uum.edu.my/696/1/ROHANA_TALIB_-_Adaptasi_elemen-elemen_pemasaran_di_dalam_pengurusan_pisat_sumber_sekolah.pdf https://etd.uum.edu.my/696/2/1.ROHANA_TALIB_-_Adaptasi_elemen-elemen_pemasaran_di_dalam_pengurusan_pisat_sumber_sekolah.pdf
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id	my-uum-etd.696
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	Z665 Library Science Information Science
spellingShingle	Z665 Library Science Information Science Rohana, Talib Adaptasi Elemen-Elemen Pemasaran Di Dalam Pengurusan Pusat Sumber Sekolah
description	The purpose of this study was to identify the factors that have great influence over the usage of teaching aids among teachers. There were lots of researches being carried out regarding the matter, but the situation remains the same as before. Therefore something should be done towards the management of resource center because resource center is the supplier of teaching aids. The research was to test the factors that could help in enhancing teachers to use teaching aids. It was further testing the perception of the teachers in the adaptation of marketing elements in the management of resource center. The elements focused were customer orientation, location, accessibility and communication. The research was carried out in two manners. First, an exploratory study was carried out to identify the problems that teachers are facing in the usage of teaching aids in schools. Second, a set of questionnaire was administered to collect data from teachers regarding their perception on the marketing elements in resource center management. Data were analyzed by using the descriptive statistics and inferential statistics. The results showed that the teachers perception on the four marketing elements which are customer orientation, accessibility, location/place and communication were highly positive. The observations seemed similar among all categories of teachers. There was no significant difference in the perception towards the marketing elements based on teachers’ background factors.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Rohana, Talib
author_facet	Rohana, Talib
author_sort	Rohana, Talib
title	Adaptasi Elemen-Elemen Pemasaran Di Dalam Pengurusan Pusat Sumber Sekolah
title_short	Adaptasi Elemen-Elemen Pemasaran Di Dalam Pengurusan Pusat Sumber Sekolah
title_full	Adaptasi Elemen-Elemen Pemasaran Di Dalam Pengurusan Pusat Sumber Sekolah
title_fullStr	Adaptasi Elemen-Elemen Pemasaran Di Dalam Pengurusan Pusat Sumber Sekolah
title_full_unstemmed	Adaptasi Elemen-Elemen Pemasaran Di Dalam Pengurusan Pusat Sumber Sekolah
title_sort	adaptasi elemen-elemen pemasaran di dalam pengurusan pusat sumber sekolah
granting_institution	Universiti Utara Malaysia
granting_department	Sekolah Siswazah
publishDate	1999
url	https://etd.uum.edu.my/696/1/ROHANA_TALIB_-_Adaptasi_elemen-elemen_pemasaran_di_dalam_pengurusan_pisat_sumber_sekolah.pdf https://etd.uum.edu.my/696/2/1.ROHANA_TALIB_-_Adaptasi_elemen-elemen_pemasaran_di_dalam_pengurusan_pisat_sumber_sekolah.pdf
_version_	1747826976202162176
spelling	my-uum-etd.6962013-07-24T12:08:34Z Adaptasi Elemen-Elemen Pemasaran Di Dalam Pengurusan Pusat Sumber Sekolah 1999-04-08 Rohana, Talib Sekolah Siswazah Graduate School Z665 Library Science. Information Science The purpose of this study was to identify the factors that have great influence over the usage of teaching aids among teachers. There were lots of researches being carried out regarding the matter, but the situation remains the same as before. Therefore something should be done towards the management of resource center because resource center is the supplier of teaching aids. The research was to test the factors that could help in enhancing teachers to use teaching aids. It was further testing the perception of the teachers in the adaptation of marketing elements in the management of resource center. The elements focused were customer orientation, location, accessibility and communication. The research was carried out in two manners. First, an exploratory study was carried out to identify the problems that teachers are facing in the usage of teaching aids in schools. Second, a set of questionnaire was administered to collect data from teachers regarding their perception on the marketing elements in resource center management. Data were analyzed by using the descriptive statistics and inferential statistics. The results showed that the teachers perception on the four marketing elements which are customer orientation, accessibility, location/place and communication were highly positive. The observations seemed similar among all categories of teachers. There was no significant difference in the perception towards the marketing elements based on teachers’ background factors. 1999-04 Thesis https://etd.uum.edu.my/696/ https://etd.uum.edu.my/696/1/ROHANA_TALIB_-_Adaptasi_elemen-elemen_pemasaran_di_dalam_pengurusan_pisat_sumber_sekolah.pdf application/pdf eng validuser https://etd.uum.edu.my/696/2/1.ROHANA_TALIB_-_Adaptasi_elemen-elemen_pemasaran_di_dalam_pengurusan_pisat_sumber_sekolah.pdf application/pdf eng public masters masters Universiti Utara Malaysia Abd. Halim Yaakub (1994); Orientasi Pemasaran di dalam Organisasi Kerajaan yang menuju ke arah Penswastaan; UUM. Abd. Rahman Daud (1995); Faktor-faktor berkaitan dengan penggunaan alat teknologi pendidikan di kalangan guru; Jurnal Guru 16 Mei 1995. Abdul Rahim Mohd Saad (1991): Beberapa trend dun isu dalam Teknologi Pendidiken menjelang tahun 2020; Persatuan Teknologi Pendidikan Malaysia; Kumpulan Kertas Kerja Konvensyen TP ke 3. 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Adaptasi Elemen-Elemen Pemasaran Di Dalam Pengurusan Pusat Sumber Sekolah

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