Awareness attitude towards halal food product among Muslim youths in Gombak, Malaysia

Numerous studies had highlighted on the importance of halal such as on halal cosmetic product, halal certification, halal food product etc. There were a research to identify about the perception, assessing knowledge and religiosity toward halal food and cosmetic product, using Theory of Planned Beha...

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Main Author: Shamihah, Ishak
Format: Thesis
Language:eng
eng
Published: 2017
Subjects:
Online Access:https://etd.uum.edu.my/6980/1/s812045_01.pdf
https://etd.uum.edu.my/6980/2/s812045_02.pdf
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id my-uum-etd.6980
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Md. Said, Nor Pujawati
topic BP174 The practice of Islam
spellingShingle BP174 The practice of Islam
Shamihah, Ishak
Awareness attitude towards halal food product among Muslim youths in Gombak, Malaysia
description Numerous studies had highlighted on the importance of halal such as on halal cosmetic product, halal certification, halal food product etc. There were a research to identify about the perception, assessing knowledge and religiosity toward halal food and cosmetic product, using Theory of Planned Behavior (TPB) to predict halal food consumption, the factors that influence behavioral intention on purchasing halal food and many more. This study aims to examine the level of attitude awareness of Muslims youth which is in Gombak area towards halal food product. The theoretical framework consists of three components which are religious belief, halal food information and subjective norm. Data were collected through distribution of questionnaire that using five point Likert Scale and had been distributed to 400 Muslims youth. The respondents were between 13 until 21 years old residing in Gombak, Selangor. Besides that, results obtain in the study shows that subjective norms is found to have a significant influence towards the attitude awareness of Muslims youth as compared to religious belief and halal food information.
format Thesis
qualification_name masters
qualification_level Master's degree
author Shamihah, Ishak
author_facet Shamihah, Ishak
author_sort Shamihah, Ishak
title Awareness attitude towards halal food product among Muslim youths in Gombak, Malaysia
title_short Awareness attitude towards halal food product among Muslim youths in Gombak, Malaysia
title_full Awareness attitude towards halal food product among Muslim youths in Gombak, Malaysia
title_fullStr Awareness attitude towards halal food product among Muslim youths in Gombak, Malaysia
title_full_unstemmed Awareness attitude towards halal food product among Muslim youths in Gombak, Malaysia
title_sort awareness attitude towards halal food product among muslim youths in gombak, malaysia
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2017
url https://etd.uum.edu.my/6980/1/s812045_01.pdf
https://etd.uum.edu.my/6980/2/s812045_02.pdf
_version_ 1747828139644420096
spelling my-uum-etd.69802021-08-18T07:03:34Z Awareness attitude towards halal food product among Muslim youths in Gombak, Malaysia 2017 Shamihah, Ishak Md. Said, Nor Pujawati Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business BP174 The practice of Islam Numerous studies had highlighted on the importance of halal such as on halal cosmetic product, halal certification, halal food product etc. There were a research to identify about the perception, assessing knowledge and religiosity toward halal food and cosmetic product, using Theory of Planned Behavior (TPB) to predict halal food consumption, the factors that influence behavioral intention on purchasing halal food and many more. This study aims to examine the level of attitude awareness of Muslims youth which is in Gombak area towards halal food product. The theoretical framework consists of three components which are religious belief, halal food information and subjective norm. Data were collected through distribution of questionnaire that using five point Likert Scale and had been distributed to 400 Muslims youth. The respondents were between 13 until 21 years old residing in Gombak, Selangor. Besides that, results obtain in the study shows that subjective norms is found to have a significant influence towards the attitude awareness of Muslims youth as compared to religious belief and halal food information. 2017 Thesis https://etd.uum.edu.my/6980/ https://etd.uum.edu.my/6980/1/s812045_01.pdf text eng public https://etd.uum.edu.my/6980/2/s812045_02.pdf text eng public masters masters Universiti Utara Malaysia Article: Personal Care by Murray Hunter, University Malaysia Perlis, Retrieved from 3 Mac 2014. Aiedah A. K. and Sharifah Hayaati S. I., (2015). Why are We Eating Halal – Using the Theory of Planned Behavior in Predicting Halal Food Consumption among Generation Y in Malaysia. International Journal of Social Science and Humanity, 5(7), 608-611. Alam S. 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Malaysia Demographic Profile 2014, Retrieved on 24 September 2014, from www.indexmundi.com. N. Delener, (1994). Religious Contrasts in Consumer Decision Bachelor or Petterns: Their Dimensions and Marketing Implications. European Journal of Marketing, 28(5), 36-53. Norafni F. R., Zurina S. & Syidawati S., (2013). Awareness and Perception of Muslim Consumers on Non-Food Halal Product. Journal of Social and Development Sciences, 4(10), 478-487. Nor Adyanti A., Tunku Nashril T. A., & Mohd Helmi A. Y., (2013). A Study on Halal Food Awareness among Muslim Customers in Klang Valley. 4th International Conference on Business and Economic Research Proceeding, 1073-1087. Pengguna Perlu Lebih Maklumat Dalam Isu Halal, Retrieved on 25 October 2014, from www.mstar.com.my Suhaimee S. S. and Syazwani I., (2014). The Knowledge of Halal and Advertising Influence on Young Muslims Awareness. Academic Journal of International Proceedings of Economics Development and Research, vol. 73, 36. Syed S. A. and Nazura M. S., (2011). Applying the Theory of Planned Behavior (TPB) In halal food purchasing. International Journal of Commerce and Management, 21(1), 8-20. Website of Halal Malaysia, Retrieved on 26 April 2014, from http://www.halal.gov.my Its Halal No Question About It, Retrieved on September 2014, from www.themalaysianinsider.com Halal Info, Retrieved on September 2014, from www.daganghalal.com Cadbury Reaffirms Its Malaysian Chocolate Are Halal, Retrieved on September 2014, from www.eat-halal.com Pig DNA In Cadbury Chocolates Istihalah And The Different Views, Retrieved on September 2014, from www.eat-halal.com