The mediating role of religious orientation on the relationship between luxury values, ethical values and buying behavior

The mediating role of religious orientation on the relationship between luxury values, ethical values and buying behavior

Consumer behavior issues have become more heterogeneous because of cultural differences. This phenomenon makes it progressively important to understand factors impacting it. As such, this study examined the determinants of consumer buying behavior among Saudis and expatriates living in Riyadh, the c...

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Main Author: Abdelkarim, Mohamed Abdallatif Abu Auf
Format: Thesis
Language:eng
eng
Published: 2017
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/7022/1/s94377_01.pdf
https://etd.uum.edu.my/7022/2/s94377_02.pdf
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id my-uum-etd.7022
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Mohamed Salleh, Salniza
Yusoff, Rushami Zien
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Abdelkarim, Mohamed Abdallatif Abu Auf
The mediating role of religious orientation on the relationship between luxury values, ethical values and buying behavior
description Consumer behavior issues have become more heterogeneous because of cultural differences. This phenomenon makes it progressively important to understand factors impacting it. As such, this study examined the determinants of consumer buying behavior among Saudis and expatriates living in Riyadh, the capital city of the Kingdom of Saudi Arabia. Initially, this study discovered the role of religious orientation as a mediator between the relationships of luxury values, ethical value, media, word of mouth, price, motivation, and perceived cultural importance taken with consumer buying behavior. Partial Least Squares Method algorithm and bootstrap techniques were used to test the study hypotheses. The results provided support for most of the hypothesized relationships of the study. Specifically, ethical value, luxury values, motivation, price, and religious orientation were found significantly/positively related to consumer buying behavior which benefits the consumers. Also, creating value for the community was significantly/positively related to forms of consumer buying behavior. Additionally, religious orientation mediated between the relationships of ethical values, and perceived cultural importance taken with consumer buying behavior which showed consumers’ strong inclinations towards their ethical values and cultural perceptions. However, while creating value for the word of mouth, and price, a lack of significant relationship with religious orientation was found. As a whole, the results of mediation and other variables indicated that most of them were significant. The outcomes of this research seek to support industry and business practitioners in understanding the behavior of Saudis and expatriate consumers, and in using the findings to formulate strategies that enhance their competitiveness in the market. Finally, this research attempts to enrich marketing literature by providing empirical evidence on Saudis’ consumption behavior from the perspective of the Muslim population
format Thesis
qualification_name other
qualification_level Doctorate
author Abdelkarim, Mohamed Abdallatif Abu Auf
author_facet Abdelkarim, Mohamed Abdallatif Abu Auf
author_sort Abdelkarim, Mohamed Abdallatif Abu Auf
title The mediating role of religious orientation on the relationship between luxury values, ethical values and buying behavior
title_short The mediating role of religious orientation on the relationship between luxury values, ethical values and buying behavior
title_full The mediating role of religious orientation on the relationship between luxury values, ethical values and buying behavior
title_fullStr The mediating role of religious orientation on the relationship between luxury values, ethical values and buying behavior
title_full_unstemmed The mediating role of religious orientation on the relationship between luxury values, ethical values and buying behavior
title_sort mediating role of religious orientation on the relationship between luxury values, ethical values and buying behavior
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2017
url https://etd.uum.edu.my/7022/1/s94377_01.pdf
https://etd.uum.edu.my/7022/2/s94377_02.pdf
_version_ 1747828147087212544
spelling my-uum-etd.70222021-04-28T02:55:17Z The mediating role of religious orientation on the relationship between luxury values, ethical values and buying behavior 2017 Abdelkarim, Mohamed Abdallatif Abu Auf Mohamed Salleh, Salniza Yusoff, Rushami Zien College of Business (COB) College of Business (COB) HF5415.33 Consumer Behavior. Consumer behavior issues have become more heterogeneous because of cultural differences. This phenomenon makes it progressively important to understand factors impacting it. As such, this study examined the determinants of consumer buying behavior among Saudis and expatriates living in Riyadh, the capital city of the Kingdom of Saudi Arabia. Initially, this study discovered the role of religious orientation as a mediator between the relationships of luxury values, ethical value, media, word of mouth, price, motivation, and perceived cultural importance taken with consumer buying behavior. Partial Least Squares Method algorithm and bootstrap techniques were used to test the study hypotheses. The results provided support for most of the hypothesized relationships of the study. Specifically, ethical value, luxury values, motivation, price, and religious orientation were found significantly/positively related to consumer buying behavior which benefits the consumers. Also, creating value for the community was significantly/positively related to forms of consumer buying behavior. Additionally, religious orientation mediated between the relationships of ethical values, and perceived cultural importance taken with consumer buying behavior which showed consumers’ strong inclinations towards their ethical values and cultural perceptions. However, while creating value for the word of mouth, and price, a lack of significant relationship with religious orientation was found. As a whole, the results of mediation and other variables indicated that most of them were significant. The outcomes of this research seek to support industry and business practitioners in understanding the behavior of Saudis and expatriate consumers, and in using the findings to formulate strategies that enhance their competitiveness in the market. Finally, this research attempts to enrich marketing literature by providing empirical evidence on Saudis’ consumption behavior from the perspective of the Muslim population 2017 Thesis https://etd.uum.edu.my/7022/ https://etd.uum.edu.my/7022/1/s94377_01.pdf text eng public https://etd.uum.edu.my/7022/2/s94377_02.pdf text eng public other doctoral Universiti Utara Malaysia Abdul Rahim, A. (2013). Understanding Islamic ethics and its significance on character building. Abu-ELSamen, A. A., Akroush, M. N., Al-Khawaldeh, F. M., & Al-Shibly, M. S. (2011). Towards an integrated model of customer service skills and customer loyalty: The mediating role of customer satisfaction. International Journal of Commerce and Management, 21(4), 349-380. 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