The moderating effects of environmental munificence on the relationship between business level strategy and performance of hotels in Nigeria

The study aims to examine an association between business level strategy (cost leadership strategy and differentiation strategy) on the performance of Nigerian hotels, with the moderating variable of environmental munificence. Hotels industry is a vital tool for the economic growth in Nigeria and it...

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Main Author:	Gorondutse, Abdulahi Hassan
Format:	Thesis
Language:	eng eng
Published:	2016
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/7055/1/s819724_01.pdf https://etd.uum.edu.my/7055/2/s819724_02.pdf
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id	my-uum-etd.7055
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abdullah, Haim Hilman
topic	HF5001-6182 Business HF5001-6182 Business
spellingShingle	HF5001-6182 Business HF5001-6182 Business Gorondutse, Abdulahi Hassan The moderating effects of environmental munificence on the relationship between business level strategy and performance of hotels in Nigeria
description	The study aims to examine an association between business level strategy (cost leadership strategy and differentiation strategy) on the performance of Nigerian hotels, with the moderating variable of environmental munificence. Hotels industry is a vital tool for the economic growth in Nigeria and it constitutes an important basis of the economic development of the country. As a result of a thorough review of literature, a model was proposed to examine these relationships. This research applied census sampling to gather data from owners/managers of Hotels in Kano State North-West of Nigeria using questionnaire survey design. The study employed descriptive and inferential statistics to analyze the data collected using SPSS statistical package software and smart partial least squares software. The findings of this study indicate that cost leadership strategy have direct significant positive relationship with hotels performance, and surprisingly differentiation strategy was not statistical significance to hotels performance, whereas environmental munificence was found to moderates the relationship between cost leadership strategy, differentiation strategy and performance among hotels. These clearly show the need for sound business level strategy activities, as well as the need for effective environmental munificence ideas among the hotels managers and emphasis should be given to differentiation strategy. The result signifies the appropriateness of PLS in analysis and has contributed better understanding on effect of business level strategy on hotels performance. Similarly, finding of this study can assist practitioners and policy makers in hotels industry support in designing strategic decisions for superior performance. Finally, study implications for theory and practice, limitations, conclusions as well as direction for future research were provided and discussed.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Gorondutse, Abdulahi Hassan
author_facet	Gorondutse, Abdulahi Hassan
author_sort	Gorondutse, Abdulahi Hassan
title	The moderating effects of environmental munificence on the relationship between business level strategy and performance of hotels in Nigeria
title_short	The moderating effects of environmental munificence on the relationship between business level strategy and performance of hotels in Nigeria
title_full	The moderating effects of environmental munificence on the relationship between business level strategy and performance of hotels in Nigeria
title_fullStr	The moderating effects of environmental munificence on the relationship between business level strategy and performance of hotels in Nigeria
title_full_unstemmed	The moderating effects of environmental munificence on the relationship between business level strategy and performance of hotels in Nigeria
title_sort	moderating effects of environmental munificence on the relationship between business level strategy and performance of hotels in nigeria
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2016
url	https://etd.uum.edu.my/7055/1/s819724_01.pdf https://etd.uum.edu.my/7055/2/s819724_02.pdf
_version_	1747828151626498048
spelling	my-uum-etd.70552021-04-05T02:22:43Z The moderating effects of environmental munificence on the relationship between business level strategy and performance of hotels in Nigeria 2016 Gorondutse, Abdulahi Hassan Abdullah, Haim Hilman School of Business Management School of Business Management HF5001-6182 Business TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service The study aims to examine an association between business level strategy (cost leadership strategy and differentiation strategy) on the performance of Nigerian hotels, with the moderating variable of environmental munificence. Hotels industry is a vital tool for the economic growth in Nigeria and it constitutes an important basis of the economic development of the country. As a result of a thorough review of literature, a model was proposed to examine these relationships. This research applied census sampling to gather data from owners/managers of Hotels in Kano State North-West of Nigeria using questionnaire survey design. The study employed descriptive and inferential statistics to analyze the data collected using SPSS statistical package software and smart partial least squares software. The findings of this study indicate that cost leadership strategy have direct significant positive relationship with hotels performance, and surprisingly differentiation strategy was not statistical significance to hotels performance, whereas environmental munificence was found to moderates the relationship between cost leadership strategy, differentiation strategy and performance among hotels. These clearly show the need for sound business level strategy activities, as well as the need for effective environmental munificence ideas among the hotels managers and emphasis should be given to differentiation strategy. The result signifies the appropriateness of PLS in analysis and has contributed better understanding on effect of business level strategy on hotels performance. Similarly, finding of this study can assist practitioners and policy makers in hotels industry support in designing strategic decisions for superior performance. Finally, study implications for theory and practice, limitations, conclusions as well as direction for future research were provided and discussed. 2016 Thesis https://etd.uum.edu.my/7055/ https://etd.uum.edu.my/7055/1/s819724_01.pdf text eng public https://etd.uum.edu.my/7055/2/s819724_02.pdf text eng public masters masters Universiti Utara Malaysia Abd Aziz, S., & Mahmood, R. (2010). The relationship between business model and performance of manufacturing small and medium enterprises in Malaysia. African Journal of Business and Management, 5(22), 8919-8938. Retrieved from http://www.academicjournal.org/AJBM. Ambrosini, V., & Bowman, C. (2009). 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