Hubungan sikap, pengaruh sosial, jangkaan bersalah, niat dan tingkah laku pembelian produk tiruan dalam kalangan pengguna di Malaysia

Hubungan sikap, pengaruh sosial, jangkaan bersalah, niat dan tingkah laku pembelian produk tiruan dalam kalangan pengguna di Malaysia

Counterfeiting refers to illegally making copies of trademark, patent, and copyright of product without permission from the owner with the aim to reap the benefits offered by a branded product. Counterfeiting is a phenomenon that has long been neglected in previous studies. Production and sale of co...

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Main Author: Azli, Muhammad
Format: Thesis
Language:eng
eng
Published: 2017
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/7147/1/s95304_01.pdf
https://etd.uum.edu.my/7147/2/s95304_02.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Ghani, Abdullah
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Azli, Muhammad
Hubungan sikap, pengaruh sosial, jangkaan bersalah, niat dan tingkah laku pembelian produk tiruan dalam kalangan pengguna di Malaysia
description Counterfeiting refers to illegally making copies of trademark, patent, and copyright of product without permission from the owner with the aim to reap the benefits offered by a branded product. Counterfeiting is a phenomenon that has long been neglected in previous studies. Production and sale of counterfeit products is an issue that has no ending, and becoming an increasingly serious problem in the international market in general and Malaysian market in particular. Based on Theory of Planned Behaviour, this study focuses on the factors that influence the purchase intention and behavior among consumers towards counterfeit products in Malaysia. This study examined the relationships between attitudes, social influence, perceived behaviour control, anticipated guilt and past experience on intention and purchase behavior of counterfeit products. The consideration of putting both mediator and moderator factors in this research allow a more previse descriptions on the relationship between all the variables mentioned and the outcome of the research. This study involved 392 respondents in the area of Kuala Lumpur, Penang and Johor Baharu who have experience buying counterfeit products. Out of seven hypotheses tested, six were supported. The analyses revealed positive relationship between intention and purchase behaviour of counterfeit products. Attitudes and social influence have positive relationships with intention to purchase counterfeit products while perceived behavioural control has positive influence on purchase behaviour of counterfeit products. Anticipated guilt mediates the relationship between attitude and intention to purchase counterfeit products while past experience moderates the relationship between intention and purchase behaviour of counterfeit products. The study also highlighted implications of the study, limitations as well as suggestion future research.
format Thesis
qualification_name other
qualification_level Doctorate
author Azli, Muhammad
author_facet Azli, Muhammad
author_sort Azli, Muhammad
title Hubungan sikap, pengaruh sosial, jangkaan bersalah, niat dan tingkah laku pembelian produk tiruan dalam kalangan pengguna di Malaysia
title_short Hubungan sikap, pengaruh sosial, jangkaan bersalah, niat dan tingkah laku pembelian produk tiruan dalam kalangan pengguna di Malaysia
title_full Hubungan sikap, pengaruh sosial, jangkaan bersalah, niat dan tingkah laku pembelian produk tiruan dalam kalangan pengguna di Malaysia
title_fullStr Hubungan sikap, pengaruh sosial, jangkaan bersalah, niat dan tingkah laku pembelian produk tiruan dalam kalangan pengguna di Malaysia
title_full_unstemmed Hubungan sikap, pengaruh sosial, jangkaan bersalah, niat dan tingkah laku pembelian produk tiruan dalam kalangan pengguna di Malaysia
title_sort hubungan sikap, pengaruh sosial, jangkaan bersalah, niat dan tingkah laku pembelian produk tiruan dalam kalangan pengguna di malaysia
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2017
url https://etd.uum.edu.my/7147/1/s95304_01.pdf
https://etd.uum.edu.my/7147/2/s95304_02.pdf
_version_ 1747828161836482560
spelling my-uum-etd.71472021-05-02T03:08:48Z Hubungan sikap, pengaruh sosial, jangkaan bersalah, niat dan tingkah laku pembelian produk tiruan dalam kalangan pengguna di Malaysia 2017 Azli, Muhammad Ghani, Abdullah Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. Counterfeiting refers to illegally making copies of trademark, patent, and copyright of product without permission from the owner with the aim to reap the benefits offered by a branded product. Counterfeiting is a phenomenon that has long been neglected in previous studies. Production and sale of counterfeit products is an issue that has no ending, and becoming an increasingly serious problem in the international market in general and Malaysian market in particular. Based on Theory of Planned Behaviour, this study focuses on the factors that influence the purchase intention and behavior among consumers towards counterfeit products in Malaysia. This study examined the relationships between attitudes, social influence, perceived behaviour control, anticipated guilt and past experience on intention and purchase behavior of counterfeit products. The consideration of putting both mediator and moderator factors in this research allow a more previse descriptions on the relationship between all the variables mentioned and the outcome of the research. This study involved 392 respondents in the area of Kuala Lumpur, Penang and Johor Baharu who have experience buying counterfeit products. Out of seven hypotheses tested, six were supported. The analyses revealed positive relationship between intention and purchase behaviour of counterfeit products. Attitudes and social influence have positive relationships with intention to purchase counterfeit products while perceived behavioural control has positive influence on purchase behaviour of counterfeit products. Anticipated guilt mediates the relationship between attitude and intention to purchase counterfeit products while past experience moderates the relationship between intention and purchase behaviour of counterfeit products. The study also highlighted implications of the study, limitations as well as suggestion future research. 2017 Thesis https://etd.uum.edu.my/7147/ https://etd.uum.edu.my/7147/1/s95304_01.pdf text eng public https://etd.uum.edu.my/7147/2/s95304_02.pdf text eng public other doctoral Universiti Utara Malaysia Abdul Wahid, N., Rahbar, E. & Tan, S. S. (2011). Factors influencing the green purchase behaviour of Penang environmental volunteers. International Business Management, 5, 1, 38-49. Abraham, K. & Toh, J. (2012). Anti-counterfeiting 2012- A global guide. Malaysia: Shearn Delamore & Co. Adomaviciute, K., Bzikadze, G., Cherian, J. & Urbonavicius, S. (2016). 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