Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan

This research examined the determinants of ethical behavior among family takaful agents in Malaysia. This study directly investigated the relationship between idealism, relativism, sales pressure, ethical sales climate, competitive intensity, and peer influence on the ethical behavior of family taka...

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Main Author:	Nor Aziza, Abdul Aziz
Format:	Thesis
Language:	eng eng
Published:	2016
Subjects:	HF5001-6182 Business HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/7178/1/s94893_01.pdf https://etd.uum.edu.my/7178/2/s94893_02.pdf
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id	my-uum-etd.7178
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abdul Ghani, Abdullah Shaari, Hasnizam
topic	HF5001-6182 Business HF5415.33 Consumer Behavior.
spellingShingle	HF5001-6182 Business HF5415.33 Consumer Behavior. Nor Aziza, Abdul Aziz Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan
description	This research examined the determinants of ethical behavior among family takaful agents in Malaysia. This study directly investigated the relationship between idealism, relativism, sales pressure, ethical sales climate, competitive intensity, and peer influence on the ethical behavior of family takaful agents in Malaysia. Customer orientation was investigated as the moderator to predict the independent variable of ethical behavior. Data collection involved the distribution of questionnaires. Only 169 questionnaires were considered suitable to be analyzed further, with the response rate of 32 percent. The Defining Issues Test (DIT) was applied to measure ethical behavior. The finding shows that 55.5, 39.6, and 4.7 percent of the respondents are at the level of pre- conventional, conventional, and post conventional respectively. All the independent variables manipulated in the study have the positive possibility to influence ethical behavior except idealism and relativism which cannot be proven to have relationships with ethical behavior. The study has successfully proven that sales pressure, ethical sales climate, competitive intensity, and peer influence are significantly correlated to ethical behavior. Regression testing shows that prediction facts on ethical behavior produce the value R2 of 63.2 percent. The study has proven that customer orientation can moderate sales pressure and ethical sales climate towards achieving positive ethical behavior. This indicates the formation of a research framework which is underpinned by the Theory of Marketing Ethics, and the Moral Cognitive Development Theory provides a favorable impact on the outcome of the investigation. Besides, the study also contributes to existing literature which focuses on the development of moral cognitive development. Other than that, it gives some implication to the maturity of the potential agents who confront ethical dilemma in the sales environment. Lastly, detailed implications of the theory and practices as well as suggestions for future study are also discussed.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Nor Aziza, Abdul Aziz
author_facet	Nor Aziza, Abdul Aziz
author_sort	Nor Aziza, Abdul Aziz
title	Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan
title_short	Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan
title_full	Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan
title_fullStr	Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan
title_full_unstemmed	Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan
title_sort	faktor penentu terhadap etika tingkah laku ejen takaful disederhanakan oleh orientasi pelanggan
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2016
url	https://etd.uum.edu.my/7178/1/s94893_01.pdf https://etd.uum.edu.my/7178/2/s94893_02.pdf
_version_	1747828169231040512
spelling	my-uum-etd.71782021-04-19T02:56:43Z Faktor penentu terhadap etika tingkah laku ejen Takaful disederhanakan oleh orientasi pelanggan 2016 Nor Aziza, Abdul Aziz Abdul Ghani, Abdullah Shaari, Hasnizam Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5001-6182 Business HF5415.33 Consumer Behavior. This research examined the determinants of ethical behavior among family takaful agents in Malaysia. This study directly investigated the relationship between idealism, relativism, sales pressure, ethical sales climate, competitive intensity, and peer influence on the ethical behavior of family takaful agents in Malaysia. Customer orientation was investigated as the moderator to predict the independent variable of ethical behavior. Data collection involved the distribution of questionnaires. Only 169 questionnaires were considered suitable to be analyzed further, with the response rate of 32 percent. The Defining Issues Test (DIT) was applied to measure ethical behavior. The finding shows that 55.5, 39.6, and 4.7 percent of the respondents are at the level of pre- conventional, conventional, and post conventional respectively. All the independent variables manipulated in the study have the positive possibility to influence ethical behavior except idealism and relativism which cannot be proven to have relationships with ethical behavior. The study has successfully proven that sales pressure, ethical sales climate, competitive intensity, and peer influence are significantly correlated to ethical behavior. Regression testing shows that prediction facts on ethical behavior produce the value R2 of 63.2 percent. The study has proven that customer orientation can moderate sales pressure and ethical sales climate towards achieving positive ethical behavior. This indicates the formation of a research framework which is underpinned by the Theory of Marketing Ethics, and the Moral Cognitive Development Theory provides a favorable impact on the outcome of the investigation. Besides, the study also contributes to existing literature which focuses on the development of moral cognitive development. Other than that, it gives some implication to the maturity of the potential agents who confront ethical dilemma in the sales environment. Lastly, detailed implications of the theory and practices as well as suggestions for future study are also discussed. 2016 Thesis https://etd.uum.edu.my/7178/ https://etd.uum.edu.my/7178/1/s94893_01.pdf text eng public https://etd.uum.edu.my/7178/2/s94893_02.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Abdallah, A. B., Obeidat, B. Y., & Aqqad, N. O. (2014). The impact of supply chain management practices on supply chain performance in Jordan: The moderating effect of competitive intensity. 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